Development of Social Networking Sites and Their Role in Business with Special Reference to Facebook

Bhagwat, Shree; Goutam, Ankur

doi:10.9790/487x-0651528

Cited by 11 publications

(3 citation statements)

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“…Social media played a vital role in the 2019 Nigerian general election, as it informed and mobilised voters, potentially adding value to future elections (Adesola and Audu-Bako, 2019). According to Bhagwat and Goutam (2013), social media offers numerous advantages, including open communication, enhanced information discovery, free messaging, blogging, photo storage, games and creative expression, bringing people with common interests together, creating new relationships and reducing costs. Greenhow et al (2017) note that recent social media platforms like Facebook, Instagram, Twitter, YouTube, WhatsApp, TikTok and WeChat enable local, national and international knowledge mobilisation through connecting and messaging features.…”

Section: Social Media E-participation and Political Engagementmentioning

confidence: 99%

Section: Social Media E-participation and Political Engagementmentioning

confidence: 99%

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Beyond tribal politics for e-participation and development: social media influence on Nigeria's 2023 presidential general election

Morah,

Nwafor

2024

JIDT

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PurposeThe study investigates factors like media, tribal, religious and party politics' influence on Nigerias’ 2023 presidential election choice. It confirms dominant social media platforms and examines their influence on election polls, e-participation and political candidate choice. The main objectives of this study are to: investigate if tribal, religious and party politics affect the respondent’s choice of a presidential candidate, ascertain the respondent's most used social media platform for political engagement and determine how social media platforms influenced the election polls during the 2023 Nigerian presidential election.Design/methodology/approachA sample size of 384 registered voters was used to survey three states in Southeast Nigeria hinged on the technological acceptance model, the instrumentalist theory of ethnicity and the theory of reasoned action.FindingsThe study found that tribal politics did not influence political candidates during the 2023 Nigerian presidential election. However, religious and party politics influenced their choices as well as X (Twitter), found as the most used and most influential social media platform vital for enhancing participatory democracy and informing people at real-time.Research limitations/implicationsThe researchers experienced challenges such as ensuring that the respondents filled the questions appropriately to reduce the number of void questionnaires and a funding problem since they had yet to receive any grant to enhance the study.Originality/valueThe study commends improved Internet connectivity and accessibility among the citizens for increased political engagement on social media. It also recommends that the Nigerian government enforce the rule of law in politics to enable diverse tribes and religions to experience democratic e-participation and development without marginalisation or subjugation by incumbent power. The findings affirm that social media is apt in political communication during the 2023 presidential elections in Nigeria. The study is a contribution to knowledge, timely and original.

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Section: Social Media E-participation and Political Engagementmentioning

confidence: 99%

Section: Social Media E-participation and Political Engagementmentioning

confidence: 99%

Beyond tribal politics for e-participation and development: social media influence on Nigeria's 2023 presidential general election

Morah,

Nwafor

2024

JIDT

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“…LinkedIn remains the dominating business and professionally oriented global network with 414 million members, over 40 million of whom are students and recent college graduates (LinkedIn, 2016). According to Bhagwat and Goutam (2013) 98% of young people in the age of 18-24 years old use at least one kind of social media. Responding to such a high level of involvement of the young generation in social media, numerous attempts have been made to exploit social media for educational purposes in various fields to improve students' learning experience.…”

Section: Social Media In Business Educationmentioning

confidence: 99%

Learning with LinkedIn

Galan

Khodabandehloo

2016

ITSE

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Article information:To cite this document: Nataliya Galan Akbar Khodabandehloo , (2016),"Learning with LinkedIn: students perceptions of incorporating subjectrelated blogging in an international marketing course", Interactive Technology and Smart Education, Vol. 13 Iss 2 pp. -Permanent link to this document: http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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A New Marketing Trend in the Digital Age: Social Media Marketing

Sümer

2019

Contributions to Management Science

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Development of Social Networking Sites and Their Role in Business with Special Reference to Facebook

Cited by 11 publications

References 3 publications

Beyond tribal politics for e-participation and development: social media influence on Nigeria's 2023 presidential general election

Beyond tribal politics for e-participation and development: social media influence on Nigeria's 2023 presidential general election

Learning with LinkedIn

A New Marketing Trend in the Digital Age: Social Media Marketing

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