Development of the subsystem of forecasting for the system of marketing information management at an industrial enterprise

Oklander, Мykhailo; Oklander, Tatyana; Pedko, Irina; Yashkina, Oksana

doi:10.15587/1729-4061.2017.111547

Cited by 5 publications

(5 citation statements)

References 25 publications

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“…The problems of methodology of creating and evaluating brand creation and management of brand value deals with several of foreign and Ukrainians' scientists, including: Aaker D. [1], Keller K.L. [2], Lepley F. [3], Joseph D. [3], Oklander M.A., [4,5,6], Oklander T.O. [6], Chukurna O.P.…”

Section: Doi: 1015276/mdt4320207mentioning

confidence: 99%

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Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing

Чукурна

2020

MDT

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The article presents a methodological approach to the valuation of intangible assets and brand value in marketing pricing policy. This approach takes into account the specifics of the formation of intangible assets and sources of brand value in the B2B markets. It was proposed a modified ROI (Return on Investment) to assess the effectiveness of the brand promotion system as an intangible asset. It was proved the interrelation of an estimation of efficiency of marketing activity with pricing on the basis of the complex account of quantitative and qualitative characteristics of the goods. With the help of the BEST-marketing program, the most important quality characteristics of engineering products in the B2B market have been identified. Keywords: marketing pricing, brand valuation, intangible assets, B2B market, machine-building industry.

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Section: Doi: 1015276/mdt4320207mentioning

confidence: 99%

“…[7], Yashkina O. [5,10], Walsh K. [9] and other authors. However, the issue of creating a scientific approach to the inclusion of intangible assets in the price of machine-building enterprises is not sufficiently justified.…”

Section: Doi: 1015276/mdt4320207mentioning

confidence: 99%

Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing

Чукурна

2020

MDT

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“…The transportation of a certain cargo (raw materials, components, or finished products) provides for the supply and physical distribution functions. The risk management system at an enterprise in a generalized form includes three components [2]: risk identification (detection and recognition); risk assessment (assessment of the probability of danger, forecasting the probable level of losses in terms of cost or natural dimensions), and optimization (development of organizational and technical measures for the prevention of risk in order to regulate and minimize losses). Since the cited work was conceptual in character, transportation risks were not considered.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Minimization of transportation risks in logistics by choosing a cargo delivery route with the minimal projected number of road accidents

Oklander

Yashkina²,

Yashkin³

2019

EEJET

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“…To form an effective system of enterprise management indicators, a subsystem of classification of information [7], which arrives in the subsystem of the enterprise forecasting, is developed. But the subsystem of information classification offered in this work has its disadvantages, namely, the indicators of threats to economic security that have a significant impact on the level of economic security of enterprises are not taken into account.…”

Section: Analysis Of Literary Data and Resolving The Problemmentioning

confidence: 99%

Improvement of a conceptual model forecasting the level of economic security of industrial enterprise

Merzhynskyi¹,

Меліхова²

2019

Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2

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The conceptual model of forecasting of an industrial enterprise economic security with the purpose of identifying and negative tendencies timely warnings is improved in the article. The conceptual model is based on the synthesis of the Kohonen neural network for the classification of economic security levels and the predictive neural network model. This allows the complex task of adapting the values of the indicators to improve the level of economic security of an industrial enterprise. The theoretical and practical significance of the research is the ability to use the results to develop and implement a sustainable enterprise development strategy based on the adaptive formation of economic security levels.

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Development of the subsystem of forecasting for the system of marketing information management at an industrial enterprise

Cited by 5 publications

References 25 publications

Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing

Methodical Approach to Accounting Intangible Assets and Brand Values in Marketing Pricing

Minimization of transportation risks in logistics by choosing a cargo delivery route with the minimal projected number of road accidents

Improvement of a conceptual model forecasting the level of economic security of industrial enterprise

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