Diagnóstico Y Propuesta De Procedimiento Para La Auditoría De Gestión Del Marketing en Entidades Turísticas Cubanas

Chaviano, Esther Lidia Machado; Aro, Yanet Hernández

doi:10.4206/gest.tur.2008.n10-04

gest.tur

2008

DOI: 10.4206/gest.tur.2008.n10-04

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Diagnóstico Y Propuesta De Procedimiento Para La Auditoría De Gestión Del Marketing en Entidades Turísticas Cubanas

Esther Lidia Machado Chaviano¹,

Yanet Hernández Aro²

Abstract: El mundo actual plantea nuevos retos para las empresas en general. Cuba no está lejos de esta situación y las empresas del sector turístico también se ven envueltas en esta vorágine. Este siglo viene cargado de grandes cambios evolucionando las formas y estilos de vida; lo cual obliga a la identificación de estos nuevos comportamientos y hábitos de consumo, las nuevas tendencias de los mercados internacionales y la definición de los distintos segmentos. De esta forma se convierte la gestión de marketing en un … Show more

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Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador

Sánchez-Rodríguez

Martínez-Vivar

Marrero-Fornaris

et al. 2018

IJMSBA

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Abstract:The objective of this research is to design a model of continuous improvement for the management of human talent, with a focus on labor competencies, linking their core processes and contribute to raising the performance of teachers, improve the perception of students and their social environment and other global results in educational institutions in Ecuador, by the need to strengthen their development within the territory. A cluster analysis using Ward's method, through the Euclidean distance squared, according to the characteristics of the scale used to evaluate the variables of the models is developed. Validation resulting cluster analysis was performed by comparing the results obtained in the processing of the same sample by the nonhierarchical method, obtaining the corresponding dendrogram. As part of the analysis of the potential variables involved in the multivariate construct competencies management, a procedure for analyzing variables consensus on participants in a theoretical model was used. The contributions are reflected in the theoretical model designed from the four latent variables identified for managing human talent based on labor competencies, generic competencies profile for teachers, diagnostic results on the current situation of the introduction of the approach, and instruments for calculating indicators, which reflect an improvement in the teacher's perspective, highlighting the level of competencies and the level of competencies development, with a favorable impact on the global results of this institution. It has an added value that focuses on the proposed theoretical model itself, distinguished by the integration of the mainstream in the study of competencies and the design of a management system of human talent based on this approach, making use of systems approach, holistic and strategic direction; providing technically sound tools for competencies development.

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Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador

Sánchez-Rodríguez

Martínez-Vivar

Marrero-Fornaris

et al. 2018

IJMSBA

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El marketing turístico desde una perspectiva estratégica comunitaria

Riera

Santamaría

2019

593DP

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El turismo comunitario propuesto como actividad y enfoque de desarrollo en las comunidades, se convierte en un elemento que mejora el estilo de vida de los habitantes. En base a esta propuesta, el objetivo fue evaluar los aspectos socio-culturales, económicos, ambientales y de potencial turístico en el sector Quilotoa Zumbahua-Ecuador. Las unidades de análisis involucradas para este propósito fueron las personas que realizan actividades de turismo como fuente de ingresos. La investigación no experimental con carácter transversal y alcance relacional, donde se muestra que el desarrollo de actividades turísticas es el principal ingreso para la comunidad. Además, la conservación cultural aumenta las relaciones interpersonales en la comunidad, esto permite que el turismo se convierta no solo en un componente económico, sino que es permisible en la revalorización de la cultura, la protección de los recursos naturales y el desarrollo social.

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Diagnóstico Y Propuesta De Procedimiento Para La Auditoría De Gestión Del Marketing en Entidades Turísticas Cubanas

Cited by 2 publications

References 0 publications

Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador

Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador

El marketing turístico desde una perspectiva estratégica comunitaria

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