The volumetric gas‐liquid mass transfer rate, kLa, was measured under batch conditions in a 0.28 m diameter laboratory‐scale retention column. Tests on water, and on unbleached kraft (UBK) pulp suspensions (mass fractions, Cm from 0.013 to 0.09) were made with air or nitrogen sparged through the column at superficial gas velocities between 0.0015 to 0.05 m/s. kLa varied with suspension mass concentration and superficial gas velocity, initially decreasing with increasing mass concentration, reaching a minimum between Cm = 0.03 and 0.06, and then increasing. The minimum in kLa coincided with a change in hydrodynamics within the column, from bubble column behaviour below Cm = 0.03 to porous solid behaviour above Cm = 0.06.