2021
DOI: 10.1007/s11294-021-09817-4
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Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis

Abstract: During the COVID-19 crisis, consumer behaviour and purchasing habits fundamentally changed. This paper examines the effect the COVID-19 crisis had on digital consumer behaviour and discusses factors affecting online shopping and the latest trends in ecommerce in the Czech Republic. Potential respondents were selected from different generational cohorts in two waves. Based on generation cohort theory (Igelhart,

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Cited by 75 publications
(61 citation statements)
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“…This in turn reduced negative feelings, such as loneliness and anger, through social support [56,57]. Furthermore, the use of digital tools and platforms also increased in teleworking, education, e-commerce, and telehealth during the COVID-19 crisis [58][59][60][61]. With the help of digital technologies, many countries developed contact-tracing applications to facilitate the management of COVID-19 cases [62][63][64].…”
Section: Discussionmentioning
confidence: 99%
“…This in turn reduced negative feelings, such as loneliness and anger, through social support [56,57]. Furthermore, the use of digital tools and platforms also increased in teleworking, education, e-commerce, and telehealth during the COVID-19 crisis [58][59][60][61]. With the help of digital technologies, many countries developed contact-tracing applications to facilitate the management of COVID-19 cases [62][63][64].…”
Section: Discussionmentioning
confidence: 99%
“…Consumer behavior was influenced both by the COVID-19 pandemic itself and by government restrictions. Consumers of all generations during the COVID-19 crisis were more likely to buy goods and services digitally [30]. Overall, there was a significant shift toward e-commerce spending.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Even though the development of areas of e-commerce, e-health and e-government was previously observed for a number years, the introduced lockdowns provided the final stimulus and motivation for more rapid implementations. For example, an e-commerce branch noted a significant increase in the sales volume during lockdown [75,76], which translated into the initiation of subsequent projects which use state of the art achievements in technology and artificial intelligence [77].…”
Section: Literature Review and Research Questionsmentioning
confidence: 99%