Digital Influencer Factory: The Price of Word Authority

Gorodishchev, Alexey V.; Gorodishcheva, A. N.; Kovalev, Georgy P.

doi:10.1109/comsds58064.2023.10130358

2023 Communication Strategies in Digital Society Seminar (ComSDS) 2023

DOI: 10.1109/comsds58064.2023.10130358

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Digital Influencer Factory: The Price of Word Authority

Alexey V. Gorodishchev

A. N. Gorodishcheva

Georgy P. Kovalev

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2024

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Systematic Literature Review

Rosário,

Boechat

2024

Global Perspectives on Social Media Influencers and Strategic Business Communication

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The importance of ethics practiced by influencers must be considered. Influencers significantly impact their audience and can shape public opinion, attitudes, and behaviors. Ethical behavior helps influencers establish and maintain trust with their audience. Influencers are transparent, honest, and authentic in their content, which fosters trust and credibility. Ethical influencers are transparent about their partnerships, collaborations, and sponsored content. Ethical influencers have the potential to inspire and empower their audience to make a difference. They can influence their audience to adopt positive behaviors and attitudes, promoting social norms conducive to a more ethical and compassionate society. Influencers prioritizing ethical behavior contribute to a healthier online community and set a positive example for others in their field. Based on the above, it is intended to systematically review the bibliometric literature on ethics practiced by influencers using the Scopus database with the analysis of 134 academic and/or scientific documents.

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Systematic Literature Review

Rosário,

Boechat

2024

Global Perspectives on Social Media Influencers and Strategic Business Communication

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Digital Influencer Factory: The Price of Word Authority

Cited by 1 publication

References 21 publications

Systematic Literature Review

Systematic Literature Review

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