Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

Junusi, Rahman El

doi:10.21580/jdmhi.2020.2.1.5717

Cited by 63 publications

(55 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Corona Virus Desease 19 (Covid-19) merupakan salah satu pandemi yang telah diputuskan oleh Word Healt Organization (WHO) pada awal tahun 2020 (WHO, 2020). Hal ini disebabkan mata rantai sebaran virus telah menular ke berbagai belahan dunia dengan sangat cepat yang bermula di Kota Wuhan, Provinsi Hubei-China (Junusi, 2020;Sodikin, 2020). Di luar negara China, Covid 19 telah menginfeksi 7000 kasus dan 3000 orang telah meninggal dunia (Dong et al, 2020).…”

Section: Pendahuluanunclassified

Analisis Pengaruh CAR, NPF, FDR, BOPO dan Inflasi terhadap Profitabilitas Perbankan Syariah di Indonesia: Studi Masa Pandemi Covid-19

Wahyudi

2020

View full text Add to dashboard Cite

<div><table cellspacing="0" cellpadding="0" align="right"><tbody><tr><td align="left" valign="top"><p>Corona Virus Desease 19 (Covid-19) is a pandemic that has spread to almost all countries, including Indonesia. As a result, impacts to various types of sectors are not only health, but also the banking system. The purpose of this study to analyze the CAR, NPF, FDR, ROA and inflation on the profitability of Islamic banking days of the pandemic Covid-19. This research method is quantitative descriptive using secondary data for the first quarter of 2020 obtained from the official pages of each bank and inflation data from the Central Statistics Agency (BPS) page. Purposive sampling selected in this study were that the total sample of 11 Islamic Banks. Statistical test results show simultaneously CAR, FDR, NPF, BOPO and Inflation have an impact on ROA even during the Covid-19 pandemic. This finding has practical implications for customers that make it possible to continue using Islamic banking services.</p></td></tr></tbody></table></div>

show abstract

Section: Pendahuluanunclassified

Analisis Pengaruh CAR, NPF, FDR, BOPO dan Inflasi terhadap Profitabilitas Perbankan Syariah di Indonesia: Studi Masa Pandemi Covid-19

Wahyudi

2020

View full text Add to dashboard Cite

show abstract

“…The hotels are relying on the digital marketing activities to overcome the Covid-19 negative impact in this case maintaining the market potencies. From now on, companies must follow technological developments such as digital marketing media to increase their marketing [17]. Indirectly the advances in ICT plays an important role in the development of digital marketing, especially during the Covid-19 Pandemic [17].…”

Section: Resultsmentioning

confidence: 99%

“…From now on, companies must follow technological developments such as digital marketing media to increase their marketing [17]. Indirectly the advances in ICT plays an important role in the development of digital marketing, especially during the Covid-19 Pandemic [17]. The presence of the hotel to the potential customer need to be nurtured even the current market still in rest.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

The Role of Digital Marketing as a Marketing Tool in Hotels in Badung Regency

Mataram¹,

Jendra²,

Siwantara³

et al. 2021

Advances in Social Science, Education and Humanities Research

View full text Add to dashboard Cite

The purpose of this paper is to explore the role of digital marketing as a marketing tools in hotels in Badung regency. The applications of Internet is vast in every aspect, including the hospitality industries. Marketing is viewed as a very important activity in a hotel. As Internet penetrating every aspects of life, the marketing and the internet have been integrating to become digital marketing. The problem question is the role of digital marketing as a marketing tools in hotels in Badung regency. As the research commenced, the outbreak of Covid-19 pandemic also has begun. The method used in this research is a qualitative case study. The informants are 12 persons each represents and appointed by 12 hotels respectively to explain the digital marketing policy. They are digital marketing manager, digital marketing staffs, and director of sales from various non-star hotels to five-star hotels. The summary of data and information collected then were discussed and correlated with the current phenomenon of digital marketing. The finding was that the digital marketing has a very important role in the hotel industry in the pre-Covid-19 pandemics and even during the Covid-19 pandemics. Most of hotel activities are slow downed and even stopped during the pandemics but the digital marketing activities are maintained and even increased to overcome the effect of the pandemics. The activity is increased due to the owner and the manager are keen to anticipate and pursue sales of post pandemics era. The owners are keen to expend their personal funds to support the survival of the hotels during the pandemics. Most of the digital marketing staffs are on full time job during the pandemics amid the stayed home employees.

show abstract

“…This study adopts a qualitative approach, using the grounded theory methodology to analyze the extant literature on the information behavior of managers after the advent of the COVID-19 pandemic (El Junusi, 2020). In the first stage, this research analyzed 31 academic papers from recent literature, which combines the fields of information behavior and decision-making during pandemic crises.…”

Section: Methodsmentioning

confidence: 99%

Shipping managers’ information behavior during a pandemic crisis

Gerakoudi-Ventouri

2021

MABR

View full text Add to dashboard Cite

Purpose A significant body of literature suggests that shipping companies operate in an extremely volatile and risky environment, relying on the effective use of information to remain competitive. However, decision-making in this market is demanding because of the high uncertainty, market competition and significant capital investments. Moreover, the rapid spread of COVID-19 renders information uncertainty a daunting challenge for companies engaged in global trade. Hence, this study aims to explore the information behavior of managers in a time of crisis seems compelling. Design/methodology/approach This study provides novel insights into the information behavior of senior managers by adopting a qualitative approach. Forty-nine semi-structured face-to-face interviews with individuals from Hellenic shipping companies were conducted. Moreover, this study explores the extant theory qualitatively, using the grounded theory methodology and shows that an unprecedented event (pandemic crisis) can redefine the information behavior of managers. Findings This study highlights the importance of information in decision-making. Moreover, the results show that, during a pandemic, managers resort to alternative information sources, adopt collaborative information behaviors and take advantage of digital technology. Originality/value There is limited research in exploring the information behavior of managers in times of pandemics. This research underscores the fact that during a crisis, managers seek information from digital information resources and decision-making assumes a more decentralized form. This study concludes with a discussion of the theoretical and practical implications of these findings.

show abstract

Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

Cited by 63 publications

References 26 publications

Analisis Pengaruh CAR, NPF, FDR, BOPO dan Inflasi terhadap Profitabilitas Perbankan Syariah di Indonesia: Studi Masa Pandemi Covid-19

Analisis Pengaruh CAR, NPF, FDR, BOPO dan Inflasi terhadap Profitabilitas Perbankan Syariah di Indonesia: Studi Masa Pandemi Covid-19

The Role of Digital Marketing as a Marketing Tool in Hotels in Badung Regency

Shipping managers’ information behavior during a pandemic crisis

Contact Info

Product

Resources

About