Digital Marketing Strategy as an Endeavour of Public Relations in the Online Media Business - A Study on Indonesian Online Media Tempo.co

Supriadi, Dandi; Agustin, Herlina

doi:10.5220/0007416301110118

Cited by 1 publication

(2 citation statements)

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“…One research found that journalists are actually succeeded in maintaining the loyalty of its audiences while at the same time building a positive image as a modern, convergent, and active company in social media networks (Supriadi & Agustin, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Journalism and public relations: An interconnection in academic research

Supriadi

Hafiar²,

Safi³

et al. 2023

PRH

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Background: Journalism and public relations are two fields that collaborate and compete with each other. Several studies have confirmed this dualism, where both terminologies are interrelated in the same scientific publication. Purpose: This study is aimed to find the interconnection between the two fields in several studies published in international journals. Method: This inquiry applies the bibliometrics method with data sources from the Web of Science and uses VosViewer as an analysis and mapping tool. Results: Results show that the number of keywords containing “public relations” counts more than “journalism.” This study reveals six clusters of keyword mapping that form specific themes: crisis communication management, ethics, professional education, public relations practitioners- journalist relationships, media relations, and publicity scope, news media management, and public relations and the media. Comparing the most cited references from the field of public relations and journalism shows the number 2:2 or equal. There are six most cited authors, four from the USA and two from Australia. Conclusions: The issue of public relations was found more than journalism because most articles are written by experts, especially Americans, and Australians, who have worked in the field of public relations, although some also had early careers in journalism. However, journalism studies were still considered as references for most articles. Implications: The work of western researchers is still at the forefront of the development of public relations science and journalism studies, which becomes a challenge for researchers from developing countries to develop studies more at the international level.

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Section: Introductionmentioning

confidence: 99%

“…co shows its public relations activity to keep the audience as well as build the right image from the perspective of the stakeholders. It can be argued that Tempo.co, to some degree, has changed the attitude of traditional mass media by adjusting the pattern of relationships between the media and its audiences (Supriadi & Agustin, 2018).…”

Section: Introductionmentioning

confidence: 99%