Digital Tourist Marketing: The Latest Developments and Recommendations on How Mykonos Can Take Advantage of Digital and Influencer Marketing

Skagias, Konstantinos; Belias, Dimitrios; Vasiliadis, Labros; Papademetriou, Christos

doi:10.1007/978-3-030-92491-1_60

Cited by 7 publications

(3 citation statements)

References 23 publications

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“…On the other hand, they need a solid strategy to keep their audience on the company's official website or platform as a solution; in 2022, many companies will optimize their customer retention strategy. This can be done in several ways, such as improving the UX in content and sites, seeing the needs of key audiences, and launching promotional information (Skagias et al, 2022).…”

Section: Content Marketing Developments In 2022mentioning

confidence: 99%

Understanding the basics of content-based marketing and promotion on social media in the technological innovation

Herdiansyah

Fahrizal

Diah

2022

ijbem

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Understanding content-based promotion and marketing on various social media is fascinating for academic business people, policymakers, and other business communities. So for that, we discussed it to get that resilience. Our data was obtained electronically by searching on Google Scholar and Google Search for several documents and scientific evidence relevant to answering this study's question. The procedures that we carry out include the following; reviewing data with a data coding system, analyzing data evaluation, and they conclude through interpretation. So that the data we present meets high validity and reality principles. After a series of studies and discussions, the understanding of content-based promotion and marketing on social media in the technological era is a fascinating discussion. This is because the various content published on social media for business promotion has helped business people increase sales and enable their businesses to continue sustainability. Thus, these findings will be helpful in studies and discussions in the academic environment.

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Section: Content Marketing Developments In 2022mentioning

confidence: 99%

Understanding the basics of content-based marketing and promotion on social media in the technological innovation

Herdiansyah

Fahrizal

Diah

2022

ijbem

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“…Although this increase has created a lot of opportunities for the tourist development of the local community, it has also alienated the traditional tourists of the island. To be more specific, a lot of tourists (old ones and potential ones), such as families and middle -income tourists, have categorized Mykonos as one of the most expensive destinations worldwide and additionally as a destination for party and wild lifestyle rather than a destination for relaxing holidays (Skagias et al, 2022;2021). This fact is far away from the truth.…”

Section: Introductionmentioning

confidence: 99%

Development of Greece as a Sustainable Destination: The Case of Mykonos Island

Belias

Skagias²,

Rossidis

et al. 2023

ICTR

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Mykonos Island is one of the most well-known tourist summer destinations. Every year, especially during the summer period, Mykonos hosts a plethora of tourists that arrive from different countries, such as Italy, France, the United Kingdom, Germany, Spain, and the United Arab Emirates. More specifically, according to Fraport Greece Traffic Data Management, in 2022, there have been 1,668,538 domestic and international arrivals at Mykonos Airport. Mykonos attracts, every year, several types of tourists due to the provided facilities, such as Greek traditional restaurants as well as fancy restaurants with international gastronomy, bars-cafeterias and glamorous clubs and beach clubs, 4 and 5 star hotels, beautiful beaches and beach bars and last but not least a wonderful climate and magnificent scenery. The aim of this paper is to examine the touristic profile of Mykonos Island over the past decade. The tourism industry has been seriously “injured” over the past years (financial crisis, Covid-19 pandemic). This paper will investigate the development of Mykonos Island over the past decade, through data which will be collected by statistical institutes (for instance SETE Institute) and Greek-authorized organizations (such as the Greek Ministry of Tourism). Also, the purpose of the current paper is to examine the case of Mykonos Island as a sustainable destination. Apart from the fact that Mykonos is globally famous for its luxurious image for summer vacations, the island of Mykonos has amazing geographical treasures and a unique environment. Thus, sustainable development needs to be implemented for Mykonos Island, in order to protect the unique environment, improve the existing infrastructure and create a better quality of life for residents and visitors. Hence, this study will focus on the opportunities and the obstacles which could arise from the development of Mykonos as a sustainable destination.

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“…"Digital marketing," as the phrase is called, refers to the use of a variety of communication and promotional channels made available to firms to enhance interaction with both existing consumers and possible new customers. This is done to boost sales and profits (Skagias et al, 2022). However, the words "digital marketing," "internet marketing," "e-marketing," and "online marketing" are sometimes used interchangeably.…”

mentioning

confidence: 99%

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

Panigrahy,

Verma

2024

Multidiscip. Rev.

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The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the journals with the highest citation rates, and the networks of nations involved in research activities, were investigated. The study’ reveal the patterns of year-on-year expansion in publications and the incorporation of new keywords within the field of tourism research. It provides details on esteemed academic publications, influential authors, collaborative efforts, and nations involved in the field of tourism research, thereby providing insights into the current developments taking place in the area of various scholarly works. This study provides valuable insights for future researchers since it effectively reviews and analyses the current body of literature, identifies areas where information is lacking, and proposes novel approaches for further research. Nevertheless, the scope of this study is limited to data extraction exclusively from a specific database, impeding its applicability to a broader context.

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Digital Tourist Marketing: The Latest Developments and Recommendations on How Mykonos Can Take Advantage of Digital and Influencer Marketing

Cited by 7 publications

References 23 publications

Understanding the basics of content-based marketing and promotion on social media in the technological innovation

Understanding the basics of content-based marketing and promotion on social media in the technological innovation

Development of Greece as a Sustainable Destination: The Case of Mykonos Island

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

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