Digital Transformation of Radio Broadcasting: An Exploratory Analysis of Challenges and Solutions for New Digital Radio Services

Hirschmeier, Stefan; Tilly, Roman; Beule, Vanessa

doi:10.24251/hicss.2019.602

Cited by 6 publications

(4 citation statements)

References 19 publications

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“…Users can listen to live radio broadcasts, music, podcasts, and watch TV dramas and movies online by downloading these apps from Google Play, the App Store, or the HUAWEI AppGallery. The replay function allows users to listen to or watch programmes they missed, making radio more ubiquitous in people's lives (Hirschmeier et al, 2019). In summary, radio stations must continue to embrace digital transformation, using social media platforms and developing apps to reach a wider audience and enhance listener engagement and loyalty.…”

Section: Radio Industry Of Malaysiamentioning

confidence: 99%

Exploring the Evolving Landscape of Radio Broadcasting in Malaysia: Trends and Innovations

New,

Lai

2023

IJARBSS

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Radio broadcasting has faced significant challenges in today's technological environment. Despite this, Malaysians continue to rely on radio as a key source of information. The study aims to investigate the usage patterns of radio among Malaysian listeners, also to identify the most significant benefits that radio offers to Malaysian listeners in the present day and finally to analyse the opinions and perspectives of Malaysian radio listeners on radio. The study utilized a quantitative approach and self-administered questionnaire leveraging Facebook as a survey-publishing platform to collect 388 respondents who had the habits of listening to radio to part in this study voluntarily. The data then been analyse using IBM Statistical Package for Social Sciences (SPSS) to analyse specific variables contained in the research framework, to look for correlations and relationships. The study's findings were examined using Analysis of Variance (ANOVA); which tested three hypotheses. The study confirmed the first hypothesis is the majority of Malaysians listen to the radio during drive time. (F=14.921, Sig<.001). However, the second hypothesis states that car radio is the most frequently used listening device among Malaysians to listen to the radio (F=3.025, Sig=.011).The third hypothesis states that the primary benefit that radio offers to listeners in Malaysia is the ability to obtain information (F=5.950, Sig<.001). The survey results indicate that radio broadcasting's greatest benefit to listeners is providing information. Additionally, the study revealed that most respondents believe that radio stations need to reduce advertising. This study provides researchers with a detailed understanding of radio usage among Malaysians of different ages and from various states.

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Section: Radio Industry Of Malaysiamentioning

confidence: 99%

Exploring the Evolving Landscape of Radio Broadcasting in Malaysia: Trends and Innovations

New,

Lai

2023

IJARBSS

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“…As such, on the one hand they could offer new listening opportunities to their most loyal audience, enabling its interaction with content according to their preferences and schedules (Laor, 2022;McClung;Johnson 2010;McHugh, 2022;Nyre, 2015). On the other hand, an opportunity was created in an attempt to connect with the new generations of digital native listeners (Chignell, 2009;Hirschmeier;Tilly;Beule, 2019;Novaceanu, 2020;Soengas-Pérez, 2013), for whom the mobile phone is the dominant access device (Martínez-Costa; Moreno-Moreno; Amoedo-Casais, 2018; Pedrero-Esteban; Barrios-Rubio; Medina-Ávila, 2019).…”

Section: Podcasting and Radio On-demand: Two Decades Of Evolutionmentioning

confidence: 99%

Radio does not die on the air: Podcasting and on-demand broadcast strategies among speech-based radio stations

Alonso-Fernández

Rodríguez-Luque

Hortelano

2022

EPI

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In recent decades, speech-based radio stations in Spain, whose programmes have been aimed at the general public, have transformed their on-demand content broadcasting strategy by incorporating audio processes in the form of podcasts, followed by transmission through websites, aggregators and applications. The overall objective of this article is to provide a detailed account of the evolution and scope of the podcast as an on-demand distribution channel for speech-based Spanish radio broadcasters, and to reveal how this format is changing the approaches taken by the most prominent national radio stations [Cadena SER, COPE, Onda Cero, and Radio Nacional de España (RNE)], with special emphasis on prime-time morning shows. The methodology employed combines quantitative and qualitative techniques along with an analysis of the content uploaded to the website of these morning programmes, which are part of the weekly programming cycle, together with semi-structured interviews using closed-ended questions that have been given to the main heads of programming and digital areas of the broadcasters under study. The results show that radio stations have incorporated podcast distribution into their usual routine in order to give new life to the content emitted, with the aim of serving both traditional users as well as new generations of digitised native listeners. In addition, they process daily content in an increasingly systematic way, on the basis of a model of mixed management coordination between programmes and digital areas. Similarly, broadcasters have made considerable progress in the measurement and analysis of the time-shifted audience, as well as in broadcast multiplication techniques using push notifications, social media, and monetisation.

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“…The challenges include firms' lack of capabilities to change, goal ambiguity, technological constraints and external constraints. Hirschmeier, Tilly and Beule [12] conducted an exploratory qualitative content analysis on talks of radio practitioners to identify current challenges, possible solutions and specific aesthetics that shape current and future radio experience. Vogelsang, Liere-Netheler, Packmohr and Hoppe [13] highlighted barriers to DT in manufacturing companies based on 46 expert interviews.…”

Section: Strategymentioning

confidence: 99%

Introduction to the Minitrack on Making Digital Transformation Real

Mosconi¹,

Packmohr²,

Santa-Eulalia³

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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Digital Transformation (DT) is based on a superior connectivity and in an explosion of available data, changing the way enterprises do business. This frequently implies the development of new strategies, new business models and new capabilities. By proposing the mini-track Making Digital Transformation Real, the objective is to put forward new ideas about how companies, managers and individuals are dealing with the complexity around this phenomenon. Papers selected highlight challenges and opportunities for large, small, and medium companies from different sectors. In this editorial, after presenting a short introduction to the topic, different contributions are briefly presented to offer a snapshot of this minitrack.

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Digital Transformation of Radio Broadcasting: An Exploratory Analysis of Challenges and Solutions for New Digital Radio Services

Cited by 6 publications

References 19 publications

Exploring the Evolving Landscape of Radio Broadcasting in Malaysia: Trends and Innovations

Exploring the Evolving Landscape of Radio Broadcasting in Malaysia: Trends and Innovations

Radio does not die on the air: Podcasting and on-demand broadcast strategies among speech-based radio stations

Introduction to the Minitrack on Making Digital Transformation Real

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