Digitalization of Processes of Small and Average Business

Polyanin, Andrey; Soboleva, Yuliya Pavlovna; Tarnovskiy, Vladimir

doi:10.22394/1726-1139-2020-4-80-96

Cited by 12 publications

(2 citation statements)

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“…Marketing tools, with the help of which, you can promote existing courses and projects in the field under study, on the territory of the Krasnodar Region: -Radio; -Media (local newspapers, local TV programs, local channels); -Internet resources (first of all, websites of universities, colleges and schools, social networks) [4].…”

Section: Discussionmentioning

confidence: 99%

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Regional marketing as a tool to overcome the digital divide in the Krasnodar Region

et al. 2022

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The article examines the state of digital divide in the Krasnodar Region in advanced and lagging cities. The authors have selected the most relevant areas where the introduction of digital technologies is of the first priority: state and municipal administration, the banking sector, the personnel market and others. The problems of their digitalization are identified. Recommendations for the use of regional marketing as a tool to overcome the digital divide have been developed. Regional administrations, business leaders and opinion leaders shall develop digital demand, form the population’s skills and competencies in the effective use of the Internet, improve the quality of human capital and a creative innovative environment, primarily by promoting existing projects, courses, various training programs to improve digital literacy, digitalization of business structures, increase the demand for infocommunication technologies. Digital technologies have become a significant factor in the overall perceived quality of the urban environment. They are becoming one of the key instruments for the competition of cities and regions on the national and global markets of human capital, helping to attract, develop and retain successful, ambitious, innovative people, those who are able to give a new impetus to regional socio-economic development.

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Section: Discussionmentioning

confidence: 99%

“…The growth potential is enormous. And the initial task is to write industry standards for digitalization at the federal and regional levels and implement them in specific architectures; the role of regional marketing in this process is undoubtedly great [4][5][6]. Fig.…”

Section: Fig 2 Competitiveness Matrix Of Krasnodar Regionmentioning

confidence: 99%