According to official statistics, the share of the digital segment of the world economy is 23% (USD 17 trillion). By 2020, the volume of the digital economy will increase by USD 4 trillion, and its share in global GDP will reach 25%. Digitalization is gradually infiltrating all sectors of economy. The analysis of the use of digital technologies in Russia and crosscountry comparisons demonstrate that Russia lags behind world leaders, but the importance of digital technologies in the national economy is constantly growing. The most successful industry in terms of digitalization in Russia is trade. This paper studies the processes of digitalization in trade, because its share in the GDP of Russia has been constantly increasing since the '90s. It analyses the experience of implementing state programs and strategies for the development and stimulation of digital technologies of developed countries (Germany, Japan, USA, and the UK). The work indicates the main measures of state policy for providing necessary conditions for development of digital economy in Russia. Internet trading is described as a type of entrepreneurial activity. The problems that hinder the civilized development of Internet commerce in Russia are identified, and measures are called to eliminate existing problems. The paper reveals the problems that hinder the civilized development of electronic commerce in Russia and proposes measures for solving these issues.