“…Tourists' experiences are characterized by personal, engaging, entertaining, extraordinary, and intense involvements with tourism staff, fellow customers, and the surrounding environment (Alsos et al, 2014;Mossberg, 2007;Richins & Hull, 2016). The NBT environment, or experiencescape, is a multidimensional combination of areas, physical and cultural objects, social interaction, sensory elements, and historical uses of nature (Fossgard & Fredman, 2019;Lindberg et al, 2014). NBT firms organize these natural and human-made tangible and intangible elements to facilitate the physical, cultural, and social aspects of the tourists' experiences (Arnould & Price, 1993;Lindberg et al, 2014).…”