Polymer brushes have recently emerged as an extremely versatile way to modify surface properties in a robust and controlled way. The introduction of responsive polymers and block copolymers in polymer‐brush systems has also opened up new routes to ‘smart' surfaces with switchable surface properties. Here, the use of polyelectrolyte brushes as a supramolecular platform for the immobilization of a wide range of species, leading to a tunable wettability of substrates, is presented.