In the cichlid fish Oreochromis mossambicus prolactin cell activity is inversely related to the osmolarity and the Ca:~ concentration of the ambient water. Prolactin cell activity was estimated, at the end of a 3-week experimental period, by determination of the rate of prolactin synthesis during incubation of the rostral parts of the pituitary gland, in the pres ence of 13HJlysine. Since the secretory activity of isolated prolactin cells is known to be inversely related to the osmolarity of the incubation medium, the possibility was investi gated that the effects of changes in ionic composition of the ambient water on prolactin secretion in vivo are mediated by changes in osmolarity of the blood plasma. No support was found for this hypothesis. In fish exposed to high water osmolarities prolactin cell activity was reduced, while plasma osmolarity increased. In contrast, at high Ca:~ con centrations of the water, when prolactin secretion was inhibited to a similar extent, plasma osmolarity was significantly reduced. Although direct effects of plasma osmolarity on pro lactin cells cannot be excluded completely, it is unlikely that plasma osmolarity is the predominant factor in the control of prolactin cell activity in situ. The physiological signif icance of the capacity of isolated prolactin cells to respond to changes in osmolarity of the ambient medium-a capacity shared with some other endocrine cell types-is therefore unclear. V 1985 Academic Press. Inc.In general there is consensus about the osmolarity of the water as an important am bient factor controlling prolactin secretion in fish (Ensor and Ball, 1972; Dubourg ct cil., 1980; W endelaar Bonga and Van der Meij, 1981). For species such as stickle backs and the cichlid O reochrom is mosscimhicus (further called tilapia), the water concentrations of Ca2+ and Mg2 + and the pH of the water are important additional factors (W endelaar Bonga, 1978;Ogasawara and Yamada, 1979; Van der Meij, 1980, 1981; Wendelaar Bonga cl ciL, 1983. However, spe cies-specific differences have been reported for the responses of prolactin cells to changes in external Ca:+ levels (Dubourg ct a i, 1983).With respect to the internal control of larity. There is ample evidence for the pres ence of hypothalamic control (Wigham ct ul., 1975; Peter and M cKeown, 1975;Ball, 1981). The osm olarity of blood plasm a could be a factor in mediating the effects of the osmolarity of the water on prolactin se cretion (Sage, 1968; N ag ah am a ct cil., 1975), since prolactin cells in vitro respond to osm olarity of the incubation m edium (Sage, 1968; N agaham a ct cil., 1975; Wigham ct cil., 1977; Grau ct cil., 1981).However it should be stressed that the ev idence supporting this hypothesis is indi rect and based on the study of prolactin cells that were deprived of their hypotha lamic connections. The question remains to be answered whether prolactin cells in situ can respond autonomously to plasma os molarity if the hypothalamic control mechprolactin secretion, two mechanisms have anisms a...