Discussion on college students' ideological and political education in the we-media era

Abstract

We-media is an important symbol of the advent of the individual media era. Especially with the development of network techniques, new media represented by WeChat and microblog have diversified communication platforms for we-media. College ideological and political educators no long have information advantages, who are even stuck into an embarrassed situation of group aphasia. This is a great dilemma brought by the we-media era to college students' ideological and political education and a new challenge against ideological and political educators [1]. To correctly realize the application value of we-media, vigorously carry forward the positive energy of moral education under the we-media environment and actively get adapted to the "Internet+" era-these have been the new normal of ideological educators.

Exploring the Trend and Reform of Music Education and Vocal Teaching in We-media Era

“…The we-media possesses several abstractive features that can be used to characterize the media concept and form, namely, massification, interactivity, independence and diversification [6]. Massification: The widely used We-media platforms such as WeChat and microblog are very simple communication tools that do not need complicated operation or input cost, thus largely lowering the threshold of We-media use, allowing it to be compatible with the modern fast-paced lifestyle.…”