Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory

Xie, Jiushu

doi:10.4236/jss.2019.75004

Cited by 2 publications

(2 citation statements)

References 63 publications

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“…The pandemic highlighted the need for data science in marketing, calling for practical strategies for competitive advantages [13]. The governance and ethical considerations of data management in e-commerce platforms are also crucial aspects of this evolution [14], [15], [16].…”

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confidence: 99%

Exploring the Impact of Discount Strategies on Consumer Ratings: An Analytical Study of Amazon Product Reviews

2024

J. Appl. Data Sci.

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This research delves into the influence of discount strategies on consumer ratings within the e-commerce landscape, particularly on Amazon. A logistic regression model assessed how discount percentages and product categories affect consumer ratings. The study followed a rigorous methodology, beginning with comprehensive data collection across diverse product categories on Amazon. This was succeeded by a detailed exploratory data analysis (EDA), data preprocessing, and subsequent model building. The model was then subjected to an extensive evaluation process, encompassing accuracy, precision, recall, F1-score, and ROC-AUC metrics. The evaluation revealed that the model achieved an accuracy of 74.94%, a precision of 72.69%, and a recall of 74.94%. The F1 score was calculated at 69.26%, and the ROC-AUC score was notably 78.24%. These metrics underscore the model's capability to accurately predict consumer ratings influenced by discount strategies. Key findings highlighted the significant predictive power of discount percentages and specific product categories, particularly 'Home & Kitchen', suggesting a complex relationship between discounts, product types, and consumer responses. Theoretically, the study enriches the understanding of consumer behavior in e-commerce, highlighting the nuanced impact of discount strategies on consumer satisfaction, especially in online retail contexts. For e-commerce businesses and marketers, the findings underscore the importance of strategically employing discount strategies and tailoring marketing approaches to specific product categories. This study emphasizes managing customer expectations and maintaining product quality alongside discounts. This research provides valuable insights for optimizing e-commerce strategies and paves the way for future investigations. It opens up avenues for further exploration into factors like product quality, brand reputation, shipping times, and the potential of consumer segmentation and sentiment analysis in enhancing marketing effectiveness. The study marks a significant contribution to the field by linking discount strategies with consumer ratings, using advanced data analytics to inform e-commerce practices in the digital age.

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Section: Introductionmentioning

confidence: 99%

Exploring the Impact of Discount Strategies on Consumer Ratings: An Analytical Study of Amazon Product Reviews

2024

J. Appl. Data Sci.

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“…Perilaku konsumsi baik individu maupun masyarakat dalam beberapa kajian sebelumnya dilihat dalam berbagai perspektif (White et al, 2019) seperti bersifat irasional (Thaler, 1980;Earl, 2018), bersifat materialistis (Reisch & Zhao, 2017), bersifat konsumtif (Xie, 2019), dan bersifat pemenuhan kebutuhan (Verma & Naveen, 2021). Dalam beberapa kajian lainnya, konsumsi tidak lagi dilakukan dalam perspektif tersebut, namun dilakukan untuk alasan lain seperti mengikuti tren mode dan mencari pengakuan sosial (Chen et al, 2018;Nash, 2019).…”

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Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru

Hasan

Arisah

Rahmatullah

2021

OJSMA

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In the era of adapting to new habits, after the COVID-19 pandemic, in terms of marketing management and consumer behavior, economic literacy is very much needed in making every economic decision, including consumption. This study was conducted as an effort to explore the contribution of economic literacy to consumption behavior patterns in the new adaptation era. This study is a study with a quantitative approach. The population in this study is an active consumer society found in a number of districts/cities in South Sulawesi Province. Sampling was done purposively with criteria based on social, economic, and demographic characteristics, obtained as many as 211 respondents. The data obtained were analyzed using Structural Equation Modeling analysis. The results of this study found that economic literacy has a positive and significant influence on consumption behavior patterns in the era of adaptation to new habits.

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Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory

Cited by 2 publications

References 63 publications

Exploring the Impact of Discount Strategies on Consumer Ratings: An Analytical Study of Amazon Product Reviews

Exploring the Impact of Discount Strategies on Consumer Ratings: An Analytical Study of Amazon Product Reviews

Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru

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