Diversification Strategy , a Way Toward the Competitive Advantage

Abstract

Today, each country's entity is originated by production and in production; the product's diversity has an important role. The increasing significance in explaining the changes in the form organizations and industries, has led to a significant advancement in different areas of social sciences. In this article, diversity is divided into two parts: "related diversity" and "unrelated diversity".

Rural infrastructure and smallholders commercialization: analysis of crop input market from Jimma Zone, South-West Ethiopia

“…Agricultural commercialization is also interpreted differently in agriculture and social science literature. For instance, (Chirani and Effatdoost, 2013;Dorsey, 2017) conceptualized the term 'agricultural commercialization' as "the share of farm production that is transacted in the available market for agriculture". This definition constitutes both sides of the market.…”

“…These media transmissions provide regular marketing information such as prices, innovations, demand and supply conditions as well as other relevant issues. Access to the prevailing timely marketing information is crucial to analyze the general business environment and improving the forecasting efficiency for the firms (Chirani and Effatdoost, 2013); Sourovi et al, 2012). This finding validates theories favoring the relevance of information symettry for market efficiency.…”

“…Commercial transformation of subsistence agriculture is indispensable to ensure economic transformation and realize the leading objective of most developing economies; i.e., industrialization. Since dominant share of these countries economy in terms of employment, foreign currency and output is accounted for agricultural sector, economic transformation is awkward unless prior transformation is attained from agriculture (Poole et al, 2013;Ogutu et al, 2017;Chirani and Effatdoost, 2013;Timmer, 1997). Besides, commercial transformation of subsistence agriculture is also vital to ensuring food security and peoples' welfare.…”

Determinants of Porter’s competitive strategy utilization among agro-dealers in Kenya

“…Unexpected changes in the business environment have resulted in most businesses looking for alternative ways of coping with the pressure and enhancing their performance. Diversification has taken a new shape in businesses with the strategy being a critical element in the survival and growth of companies (Chirani & Effatdoost, 2013). The strategy aims at increasing sales, expanding the market, increasing profits and reducing risks in businesses.…”

Business Sustainability: Efforts To Strengthen Sustainability Corporate In Industrial Estate

“…Diversification strategy is growth strategy of corporation in which company expands its operations by moving to different industries (Kuncoro, 2006), company's growth strategy to broaden the scope of business segments in which companies compete (Kessler, 2013), widely used by large companies by adding new businesses related or unrelated to company's core business to increase revenue (Kusmawati, 2008) new investment opportunities and in life cycle stage of large companies is important strategy in business development, it is recommended that if top management has tendency to use diversification strategy, it must first measure status, strengths and weaknesses, opportunities for threats, and then if diversity is considered suitable for organizational goals then it must expand business with clear visibility (Chirani & Effatdoost, 2013).…”