Do CSR actions in retailing really matter for young consumers? A study in France and Norway

Overcoming the Liability of Foreignness in International Retailing: A Consumer Perspective

“…One possible reason for this result may be the missing link between CSR and consumer trust. For example, if consumers with a higher level of PISD perceive that foreign retailers are merely paying lip service in CSR reports or are just using CSR activities as marketing tools, consumers might question retailers' true commitment to CSR and not support them (Loussaïef et al, 2013). It's worth mentioning that there might be consumers who show more interest in the "foreignness" of products or retailers.…”

Evaluating the effect of corporate social responsibility communication on mobile telephone customers

“…According to Loussaief et al (2014) trust in the firm as the source of CSR information is essential in achieving the desired communication outcome. It is reasonable to expect that those customers who trust the firm more will also accept the new CSR information more readily and consequently its impact on CSR word of mouth should be higher.…”

“…Accordingly, Gupta and Pirsch (2008) note that retailers are increasingly expending more time and money on CSR related activities to influence consumers and urge retailers to make concerted efforts to communicate their CSR activities. However, Jones et al (2007) suggest that the level of genuine engagement with customers on CSR issues is low and further investigation of how retailers and service providers communicate their CSR actions is needed (Loussaief, et al 2014).…”

The Influence of Corporate Social Responsibility, Brand Personality and Corporate Reputation on Brand Loyalty of Modern Retailers

“…The results of these studies showed positive results. However, research conducted by Loussaïef, et al (2014), showed different results. It revealed companies' CSR did not affect the intensity of purchase and loyalty.…”

“…Research conducted Maden, et al (2012), revealed that CSR had a positive and significant impact on customer loyalty. Lombart & Louis (2014) and Loussaïef, et al (2014), also conducted a study revealing that CSR brought a positive and significant effect on the loyalty for the retailer in France. The application of good and proper CSR can enhance the brand personality and corporate reputation of the company (Lombart &Louis, 2014 andMaden, et al, 2012).…”