Keywords:Wine Brand love Brand loyalty Brand satisfaction Brand trust Wine experience Wine knowledge a b s t r a c t This study develops and tests a model through a multi-country study that considers consumer wine knowledge and wine experience, wine brand trust and wine brand satisfaction as antecedents of wine brand love, and wine brand loyalty as a consequence of wine brand love. Data were collected in five wine-producing countries (Australia, Chile, France, Mexico and Portugal) with a final sample of 3462 completed surveys. Hypotheses were tested with structural equation modeling and the findings confirm the importance of brand love as both a mediator and direct influence on brand loyalty for wine consumers. Furthermore, brand satisfaction was positively and significantly related to brand love. In addition, wine experience, rather than wine knowledge, positively influenced brand trust and satisfaction. Finally, results also identify differences between countries thereby providing insights into how companies should focus their marketing strategies internationally.

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This article explores young consumers' perceptions of the sustainable development (SD) initiatives of French food retailers and evaluates their impact on the brand image of the retailers and their relationships with consumers. The methodology incorporated the analysis of the websites of the main French food retailers, a press review, eight in-depth interviews and a face-to-face survey. The findings highlight that young consumers tend to link SD more to ecology and less to social and economic issues. When a retailer's SD actions are perceived and valued, young consumers show an emotional connection that is translated into positive attitudes, purchasing intentions and a willingness to recommend the retailer. When young consumers are not sensitive to SD actions, they continue to choose their retailer on the basis of geographical proximity. Five key dimensions seem to best describe brand image in relation to SD actions: Sympathy, Innovativeness, Human Touch, Responsibility and Opportunistic Behaviour. This last dimension is the only one with a negative connotation. This is because for some consumers, investments in SD are considered to be mostly driven by profit-seeking.

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This study assesses smokers' perceptions, motivations, and intentions towards using an SMS-assisted smoking cessation intervention in Australia, France, and Mexico through an extended technology acceptance model with mediating variables. Data was collected through online surveys. Results show that perceived usefulness and vicarious innovativeness predict use intentions for all three countries. Perceived ease of use is significant only for Mexico. Subjective norms are significant only for Mexico and Australia. Perceived monetary value and perceived annoyance are significant mediating variables for all three countries, whereas perceived enjoyment is significant only for Mexico and Australia. These results contribute to theory and practice.