The Influence of Sustainable Development on Retail Store Image

Abstract

This article explores young consumers' perceptions of the sustainable development (SD) initiatives of French food retailers and evaluates their impact on the brand image of the retailers and their relationships with consumers. The methodology incorporated the analysis of the websites of the main French food retailers, a press review, eight in-depth interviews and a face-to-face survey. The findings highlight that young consumers tend to link SD more to ecology and less to social and economic issues. When a retailer's SD actions are perceived and valued, young consumers show an emotional connection that is translated into positive attitudes, purchasing intentions and a willingness to recommend the retailer. When young consumers are not sensitive to SD actions, they continue to choose their retailer on the basis of geographical proximity. Five key dimensions seem to best describe brand image in relation to SD actions: Sympathy, Innovativeness, Human Touch, Responsibility and Opportunistic Behaviour. This last dimension is the only one with a negative connotation. This is because for some consumers, investments in SD are considered to be mostly driven by profit-seeking.

Brand value dan nilai perusahaan di Indonesia

“…Nilai atau harga saham suatu perusahaan dipengaruhi oleh aset berwujud dan tidak berwujud (Hsu et al, 2013). Brand image yang baik dimata konsumen merupakan salah satu aset tidak berwujud perusahaan yang akan memberikan persepsi positif konsumen sehingga memicu konsumen untuk mengevaluasi dan memilih produk/jasa perusahaan (Porter & Claycomb, 1999). Kepuasan dan loyalitas pelanggan akan berdampak pada kinerja keuangan (Suranto et al, 2017).…”

Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?

“…Further evidence was confirmed by Hoeffler and Keller (2002) who found that corporate social marketing can improve brand image. CSR was also underlined as a fundamental aspect in retail management (Cacho-Elizondo & Loussaïef, 2010;Keller, 2003) and brand image (Anselmsson & Johansson, 2007). Active involvement in CSR activities enables a retailer to strengthen its brand reputation and manage customer relationships (Anselmsson & Johansson, 2007;Elg & Hultman, 2016;Piacentini, MacFadyen, & Eadie, 2000).…”

Contribution des MDD de terroir à la légitimité et aux images RSE et prix des distributeurs

“…Le manque de connaissances des engagements et actions menées par les distributeurs en matière de RSE et leur niveau de méfiance ou de scepticisme envers ceux-ci peuvent l'expliquer (Lavorata, 2016). Les consommateurs reconnaissent néanmoins que les distributeurs font des efforts pour communiquer sur leurs engagements et actions en matière de RSE (Cacho-Elizondo et Loussaïef, 2010).…”