Do Russian Consumers Understand and Accept the Sharing Economy as a New Digital Business Model?

Rebiazina, Vera; Anastasia, Shalaeva; Smirnova, Maria

doi:10.1007/978-3-030-02843-5_31

Cited by 6 publications

(5 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Despite significant advantages facilitated by technological progress and fintech innovations, the economy digitalization bears risks and threats of its own (Bounfour, 2016). A comprehensive study of the impact of digitalization on the functioning of the financial sector, identification of potential threats and their consideration upon designing an economic development strategy will ensure the stable functioning of the financial system (Rebiazina, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing ensuring of the competitiveness of the Republic of Kazakhstan regions in the transi-tion to the digital economy

Tovma¹,

Ussabayev²,

Baimukasheva³

et al. 2020

10.5267/j.msl

View full text Add to dashboard Cite

Transition to the digital economy determines the readiness of the national economy complex for the emergence of new industries, forms of economic cooperation, and general development of the regional economy on the whole, both for a separate region and for the entire country. Authors determine the possibility of application of digital transformations in regional development. This is due to the fact that the Republic of Kazakhstan is a country with widely differentiated regional development. This means that regional development should be proceed not only from the application of digital technology directly within the regional economy, but also from the introduction of digital technology in certain sectors of the industrial complex. The novelty of the study lies in the determination of the possibility of implementing digital technology as an integral part of the economy and the possibility of clustering individual industries on the basis of digital platforms and communication technology. The authors provide mathematical justification of the integration model for digital complexes within various economy sectors of individual regions. Authors propose using the developed mechanism for structuring the current situation of regional economic development. The practical significance of the study is determined upon designing regional development programs. This will facilitate the increase of position of Kazakhstan in the ratings of world development and economic comfort of living in the state.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Marketing ensuring of the competitiveness of the Republic of Kazakhstan regions in the transi-tion to the digital economy

Tovma¹,

Ussabayev²,

Baimukasheva³

et al. 2020

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…In relation to socio-demographic characteristics of consumers, researchers (Rebiazina et al 2018) have shown that people aged 18-35 and those who live in big cities across Russia used services based on the sharing economy several times per month, while older generations (35-60) and residents of smaller towns used the services once every few months. The majority of consumers had an average income.…”

Section: Participants Of Sharing Economymentioning

confidence: 99%

“…Scholars have studied drivers and barriers of the use of services based on the sharing economy in Russia (Rebiazina et al 2018). Regarding drivers, they found that although 60% of consumers trust the services and are ready to rent things, only 30% want to rent out their own things due to risks related to sharing, personal safety and hygiene.…”

Section: Drivers and Barriers Of Sharing Economymentioning

confidence: 99%

“…Research into online shopping has examined e-commerce business models (Doern and Fey 2006), barriers and drivers of e-commerce (Daviy et al 2018;Daviy and Rebiazina 2015), effects of national culture on e-commerce acceptance (Kim et al 2016), and the emergence of one of the biggest Russian e-retailers-Ozon (Hawk 2002). The sharing economy has been studied from the point of view of its barriers and drivers in acceptance of services (Rebiazina et al 2018) and of socio-cultural meanings of particular sharing platforms, such as the gift-giving platform DaruDar.org (Polukhina and Strelnikova 2014;Strelnikova and Polukhina 2014;Polukhina and Strelnikova 2015;Bocharova and Echevskaya 2014;Ivanenko et al 2014).…”

mentioning

confidence: 99%

See 1 more Smart Citation

Digitalization of Consumption in Russia: Online Platforms, Regulations and Consumer Behavior

Gurova

Morozova

2020

The Palgrave Handbook of Digital Russia Studies

View full text Add to dashboard Cite

This chapter offers an overview of the main aspects of digital consumption in Russia with an emphasis on the late 2010s. It also sheds light on the tendencies that digitalization of the sphere of consumption has brought to Russian retail and consumers. In particular, we look at how digitalization has changed retail trade; what kind of digital retail platforms gained popularity in Russia; how Russian retailers utilize data related to consumption; how cross-border internet trade has been developing and how it has been regulated; and what the profile is of the typical online consumer. We also look at platforms and practices of online exchange and the sharing economy. The chapter is based on the analysis of scholarly literature on digital consumption, marketing research data and media publications to identify the current trends in consumption. It addresses the question of what challenges and opportunities the digitalization of consumption has brought about for Russia.

show abstract

“…At the same time, E. Short's research focuses on flexibility, adaptability, the ability of an individual to actively respond to the impact of the environment [6]. In the definition of O.E.…”

Section: Introductionmentioning

confidence: 99%

Transformation of the personnel competency model in the context of the transition to the digital economy

et al. 2020

View full text Add to dashboard Cite

The purpose of the research is to study the problems of the competence interface of personnel management of business structures in the context of digital transformation and to justify the organizational and managerial measures for its development and effective use. The analysis of various approaches to highlighting the competencies of personnel in the digital economy, by which is meant the confident and selective use of information and communication technologies in the ecosystem, is presented. It is determined that the use of digital technologies is a prerequisite for ensuring the competitiveness of business structures. The leading role of “soft” skills, including both cognitive and socio-behavioral abilities, is substantiated. A three-module model of personnel competencies in the context of digital transformation is suggested, in which such digital competencies and skills as: working with digital technologies, creative thinking and behavior, professionally oriented skills in the field of production and managerial activities are highlighted. The use of the competency-based approach to the digital transformation of economic processes helps to increase the adaptability of the existing system of economic relations to the conditions of the new technological structure, and provides the possibility of introducing end-to-end technologies into management decision-making processes in order to increase their efficiency.

show abstract

Do Russian Consumers Understand and Accept the Sharing Economy as a New Digital Business Model?

Cited by 6 publications

References 44 publications

Marketing ensuring of the competitiveness of the Republic of Kazakhstan regions in the transi-tion to the digital economy

Marketing ensuring of the competitiveness of the Republic of Kazakhstan regions in the transi-tion to the digital economy

Digitalization of Consumption in Russia: Online Platforms, Regulations and Consumer Behavior

Transformation of the personnel competency model in the context of the transition to the digital economy

Contact Info

Product

Resources

About