Drinking beyond intentions: The prototype willingness model and alcohol consumption

Davies, Emma; Todd, Jemma

doi:10.1007/978-3-030-66941-6_3

Cited by 4 publications

(2 citation statements)

References 75 publications

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“…The social identity component of the Prototype Willingness Model (PWM; Davies & Todd, 2021) suggests people hold distinctive images of the type of person who engages in certain behaviours, and that one is more likely to engage in that risk behaviour if that prototypical image is evaluated favourably and perceived as more similar to oneself. Perceptions of prototypical heavy drinkers or non-drinkers are significant predictors of drinking behaviour (Davies, 2019;Davies & Todd, 2021), yet little research has explored their role as moderators of message impact. Davies et al (2022) found that the similarity and favourability of a responsible drinker prototype moderated the effect of different message frames on future drinking intentions.…”

Section: Prototype Perceptionsmentioning

confidence: 99%

“…Health interventions affect different people differently, yet moderators are poorly understood in alcohol labelling interventions (Hassan & Shiu, 2018). The social identity component of the Prototype Willingness Model (PWM; Davies & Todd, 2021) suggests people hold distinctive images of the type of person who engages in certain behaviours, and that one is more likely to engage in that risk behaviour if that prototypical image is evaluated favourably and perceived as more similar to oneself. Perceptions of prototypical heavy drinkers or non‐drinkers are significant predictors of drinking behaviour (Davies, 2019; Davies & Todd, 2021), yet little research has explored their role as moderators of message impact.…”

Section: Introductionmentioning

confidence: 99%

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Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Lewin,

Field,

Davies

2023

British J Health Psychol

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ObjectivesThis study explored how ‘dark nudges’ (tactics used in alcohol industry‐funded responsible drinking campaigns) affect drinking intentions, perceived source credibility and whether individual differences in perceptions of prototypical drinkers moderated these effects.DesignTwo 2 × 2 between‐groups online experimental studies.MethodsStudy 1 (N = 164) presented three alcohol health messages per condition, comprising social norm (healthy/unhealthy (“dark nudge”)) by frame (loss/gain). Study 2 (N = 229) presented one message per condition, comprising cancer causality (single cause/multiple causes (dark nudge)) by funding disclosure (disclosure/non‐disclosure (dark nudge)). Outcomes were drinking intentions and perceived source credibility. Exploratory analyses considered prototype perceptions as a between‐subjects moderator.ResultsNo significant effects of message frame, social norm, fundi or multiple cancer causality arguments on drinking intentions were found. In Study 2, in the dark nudge multiple cancer causality conditions, perceived source credibility was high when funding was undisclosed, but significantly lower when it was disclosed. Exploratory analyses suggested effects were moderated by prototype similarity. In Study 1, higher perceived similarity to a heavy drinker and lower perceived similarity to a responsible drinker were associated with higher drinking intentions in the unhealthy norm/gain frame condition, but lower drinking intentions in the other conditions.ConclusionsFraming, social norm, funding disclosure and multiple causality manipulations as tested in this study did not exert a dark nudge effect on drinking intentions. However, the exploratory analyses suggest it could be hypothesised that the types of messages used in alcohol industry‐funded responsible drinking campaigns may result in greater drinking intentions among those who identify more as heavy drinkers and less as responsible drinkers. Perceived prototype similarity may be an important moderator of the impact of alcohol health messages that warrants further research. Study 2 suggests disclosure of industry funding guides judgements of the credibility of sources of misleading messages about alcohol and cancer.

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Section: Prototype Perceptionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Lewin,

Field,

Davies

2023

British J Health Psychol

View full text Add to dashboard Cite

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Am I a responsible drinker? The impact of message frame and drinker prototypes on perceptions of alcohol product information labels

Davies

Lewin

Field

2022

Psychology & Health

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Perceptions of two different alcohol use behaviours in pregnancy: an application of the prototype/willingness model

Fletcher

Mullan

Finlay‐Jones

2022

Health Psychology and Behavioral Medicine

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Objective: This study explored whether exposure to either an ‘ambiguous consumption’ prototype (no amount of alcohol specified) or a ‘small consumption’ prototype (‘small’ amount of alcohol specified) had an impact on prototype perceptions of, and willingness to use, small amounts of alcohol during pregnancy. Method: Participants were 140 women living in the UK, aged 20–45 years old, of whom 92% had previously been, or intended to become, pregnant. Participants completed measures to assess how favourably they viewed alcohol use in pregnancy, how similar they felt to those who would use alcohol in pregnancy and how responsible they perceived those who would use alcohol in pregnancy to be. Participant’s own willingness to use small amounts of alcohol during pregnancy was also assessed. Results: Having at least one child was positively correlated with being willing to accept an alcoholic drink while pregnant for those exposed to the ‘ambiguous consumption’ prototype only. Although perceptions of favourability, similarity and responsibility were consistently higher for those exposed to a ‘small consumption’ condition, there were no differences in willingness to drink according to exposure. Conclusion: This research suggests that women’s perceptions of those who drink alcohol while pregnant differ according to the amount of alcohol that they perceive as typical. This may have implications for how alcohol use in pregnancy is portrayed in public health messaging, particularly regarding the level of acceptance that may be associated with low to moderate alcohol use.

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Drinking beyond intentions: The prototype willingness model and alcohol consumption

Cited by 4 publications

References 75 publications

Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Investigating the impact of ‘dark nudges’ on drinking intentions: A between groups, randomized and online experimental study

Am I a responsible drinker? The impact of message frame and drinker prototypes on perceptions of alcohol product information labels

Perceptions of two different alcohol use behaviours in pregnancy: an application of the prototype/willingness model

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