Dynamic Development of the Global Organic Food Market and Opportunities for Ukraine

Abstract

Considering the insufficient usage of natural resources, ecological crisis, rising population and limitations of the traditional food system in the 21st century, it is extremely important to search for methods to achieve sustainable development. In this context, the search for alternative methods of farming and the transformation of typical food consumption is relevant; the organic market and its features are of particular interest. Based on the above, this article is dedicated to understanding what the development opportunities for the production and export of Ukrainian organic products within the global market are. To achieve this objective, it became necessary to study the specificities of the dynamic growth of the global organic food market, which includes identifying the dominant factors of its development, peculiarities of its regulation, evaluation of the current state, main trends and prospects. The study provides the characteristics of the top competitors in the global market, consumer segmentation and experience of the implementation of global and national organic sector development and support programs. As a result of the study, it was found that Ukraine has unrealized export potential that can be realized using a combination of practices used abroad (the active use of marketing tools, state support for the organic sector and increasing organic production by uniting producers into clusters and creating cooperatives).

The essence and basic product selling strategies in recreation and health tourism

“…These are mostly middle-aged people who prefer active recreation and are often limited in time. According to many experts [1,[14][15][16][17][19][20][21][22][23][24], consumers of this type will be sanatoriums main customers in the XXI century.…”

Comparative and legal analysis of the legislation of Ukraine and the European Union in the field of organic production of livestock

“…According to the official data of the Ukrainian certification body 'Organic Standard', which certifies almost 70% of organic market operators, the peculiarity of economic activity of organic enterprises in Ukraine is the concentration of resources mainly on crop specialization. Livestock by organic standards is mainly represented in Kyiv, Zhytomyr, Vinnytsia, Volyn, Poltava, Chernihiv, Khmelnytsky, Odessa regions (Bernet et al, 2018;Bazaluk et al, 2020). The predominance of the crop industry over the livestock industry in the organic agricultural sector is a global trend.…”

Integrative Viewpoint for Implementing Sustainable Management Agricultural Business Excellence

“…The realities of today allow us to say that the agricultural sector of Ukraine needs to update the tools, mechanisms and other postulates of development in the process of achieving business excellence. Therefore, the study of the essential content of the elements, foundations and objectives of "business excellence" [3], [4], in our opinion, is a key postulate for the development of our agribusiness, given the scientific advances on this issue.…”