Dynamic pricing and time-to-market strategy in a service supply chain with online direct channels

Jia, Junxiu; Chen, Shaohua; Li, Zhiwu

doi:10.1016/j.cie.2018.11.032

Cited by 24 publications

(8 citation statements)

References 43 publications

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“…e rapid development of information technology has promoted the digital transformation of the service supply chain [9]. For the logistics service supply chain, Jia et al [10] dealt with the multistage problem of pricing and time-to-market for multigeneration products sold through an online direct channel in a service supply chain with a manufacturer and a logistics service provider. Aiming at the carbon emission reduction service supply chain, He et al [11] investigated a service supply chain consisting of a service provider who is in charge of carbon emission reduction and service, and a service integrator who is responsible for low-carbon advertising, considering corporate social responsibility.…”

Section: Service Supply Chainmentioning

confidence: 99%

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

2022

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This paper investigates channel selection and quality effort in O2O takeout service supply chain consisting of a takeout platform, a catering business, and a distribution rider. By analyzing the three operation modes of platform distribution, business self-distribution, and business self-built platform + distribution, the profit functions of O2O takeout service supply chain members are constructed, respectively. On the basis of game theory, the optimal quality effort and profits are obtained. Combined with numerical simulation, the effects of revenue sharing rate and market size on the optimal quality effort and profits under different scenarios are discussed. The results reveal that O2O takeout platform should cooperate with more catering businesses, and adopt appropriate strategies considering different market sizes of catering businesses. Additionally, the catering business should properly consider the market size and adopt different online and offline prices. Meanwhile, the rider should choose a reasonable quality effort according to the revenue sharing rate.

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Section: Service Supply Chainmentioning

confidence: 99%

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

2022

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“…To address the mismatch between logistics operators' capacity and ESC product sales, Liu et al [29] achieve improved ESC performance through option contracts, while Zhang et al [30] study the expansion decisions of logistics operators. Considering direct online sales of multi-generational products by manufacturers, Jia et al [31] discuss service pricing strategies of logistics service providers. Considering online retailers, Rai et al [32] propose adjustment strategies for traditional third-party logistics providers, while Xu et al [7] examine the determination of logistics service levels in ESCs and research the effect of logistics models on e-retailers' purchase intentions.…”

Section: Logistics Outsourcing In Supply Chainsmentioning

confidence: 99%

Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences

Wang

Shen

et al. 2021

Mathematics

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Considering the peculiarities of logistics in the electronic commerce (e-commerce) supply chain (ESC) and e-commerce platform’s altruistic preferences, a model including an e-commerce platform, third-party logistics service provider, and manufacturer is constructed. Based on this, three decision models are proposed and equilibrium solutions are obtained by the Stackelberg game. Then, an “altruistic preference joint fixed-cost” contract is proposed to maximize system efficiency. Finally, numerical analysis is used to validate the findings of the paper. The article not only analyzes and compares the optimal decisions under different ESC models, but also explores the intrinsic factors affecting the decisions. This paper finds that the conclusions of dual-channel supply chains or traditional supply chains do not necessarily apply to ESC, and that the effect of altruistic behavior under ESC is influenced by consumer preferences. Moreover, there is a multiparty win–win state for ESC, and this state can be achieved through the “altruistic preference joint fixed-cost” contract. Therefore, the findings of this paper contribute to the development of an e-commerce market and the cooperation of ESC members.

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“…Wei et al (2019) examined the performance of a two-period remanufacturing supply chain under the case of dual collecting channels. Jia et al (2019) studied the dynamic pricing and service effort strategies in a supply chain with online direct channels. The research stream of pricing strategy and its dynamic process has been discussed regardless of a single channel or dual-channel supply chain environment.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Recently, supply chain enterprises have implemented various types of pricing strategies, for example, trade deals (Martín and Sigué, 2015), product bundling (Jiang et al , 2018), price discrimination (Bauner et al , 2019) and price discount (Taudes and Rudloff, 2012). It is interesting to note that coupon promotion, a practical approach for modeling pricing discounts, has become increasingly popular among pricing strategies (Reimers and Xie, 2018; Jia et al , 2019). A recent study found that, in 2018, approximately 244 billion coupons were offered in the USA [2].…”

Section: Introductionmentioning

confidence: 99%

Dynamic pricing and coupon promotion strategies in a dual-channel supply chain based on differential game

Yang

2021

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PurposeThis paper investigates a dual-channel supply chain in which a manufacturer offers coupons in the online channel and the retailer in the offline channel. The optimal pricing and coupon promotion policies are explored, and the brand image under different promotion scenarios is studied.Design/methodology/approachThree differential game models, namely no coupon is offered, coupons offered by the manufacturer and coupons offered by the retailer, are constructed.FindingsThe results show that the manufacturer and retailer intend to conduct coupon promotions under a large coupon redemption rate. Coupon promotion derives a higher price and profit for the issuers, and the manufacturer can free-ride on the retailer's coupon promotion. The retailer's profit in the retailer-promotion scenario may be lower than that in the manufacturer-promotion scenario in some special conditions. Besides, price, coupon face value, brand image and profit increase over time. After multiple cycles game, the operational strategy evolves to an optimal equilibrium status.Originality/valueThis paper provides guidance and advice for dual-channel supply enterprises to implement joint pricing and coupon promotion strategies under multiple sales seasons.

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Dynamic pricing and time-to-market strategy in a service supply chain with online direct channels

Cited by 24 publications

References 43 publications

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes

Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences

Dynamic pricing and coupon promotion strategies in a dual-channel supply chain based on differential game

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