Abstract:Primordial loyalty that breeds fanaticism is often used by politicians as a shortcut and easy way to gather support. By using primordial interests, politicians do not need to work hard to gain support from the people. This research seeks to explain why Jambi Malay ethnic loyalty, as the dominant group, was not formed in relation to the Mayor Election in Jambi City. What are the factors that cause Malay ethnic sentiment not to appear. The data in this study were obtained through in-depth interviews, documentati… Show more
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