“…Previous studies have estimated values of WHSs (Carson, Mitchell, & Conaway, 2002;Maddison & Mourato, 2001;Tuan & Navrud, 2008), popular cultural institutions (Hansen, 1997;Santagata & Signorello, 2000), and local cultural or historic heritage sites (Mazzanti, 2002;Mourato, Kontoleon, & Danchev, 2002). For example, Santagata and Signorello (2000) A revealed preference method is another way to estimate the value of nonmarket goods and services, and the travel cost method (TCM) is one of the most widely used revealed preference methods.…”