In the face of a competitive scenario, quality management assumes an important role by presenting itself as a strategy capable of helping organizations to achieve the expected results. In this context, the present work analyzes the processes of a small beverage distributor, in order to find bottlenecks and propose improvement solutions. The concepts and theories are based on organizational tools and on the stages of the planning phase of the PDCA cycle: problem identification, observation, analysis and, finally, the action plan. The study begins with the identification of the problem through technical visits and interviews with the manager. Then, in the observation phase, organizational tools were applied to improve processes and reduce losses. Finally, the organization and standardization of data contributed to improving inventory management, managing the billing process of the company and drawing up future strategic plans using technologies for data management and scenario simulation. The simulations used Petri Nets, a structure defined in the literature, for their representation and application. This case study is a demonstration of the management optimization potential of a small entrepreneur, in the Brazilian market, where the recovery of control of its processes during the pandemic period is demonstrated.