“…Theoretical and methodological aspects of managing the economical development of the enterprise were dealt with by such scientists as O. Arefyeva [1], V. Geyets [2], V. Dykan [3], M. Kizim [4], M. Porter [5], V. Prokhorova [6] and others. Problems of motivational-oriented management are considered in the works of such authors as O. Amosov [7], V. Kovalev [8], T. Kuzenko [9], V. Mazur [10], A. Maslow [11], M. Meskon [12] and others.…”