Efektivitas Media Sosial Instagram Milik Rumah Sakit di Kabupaten Serang Dalam Promosi Kesehatan COVID-19

Vionita, Luthfia; Prayoga, Diansanto

doi:10.20473/mgk.v11i2.2022.437-444

Cited by 2 publications

(2 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Dalam tinjauan literatur yang didapat dari 7 artikel didapatkan platform media sosial yang paling sering digunakan ialah Instagram dan diikuti dengan Facebook dan Twitter. Penggunaan secara efektif platform media sosial di rumah sakit dapat meningkatkan keberhasilan dalam pemasaran di rumah sakit (Hanifah, 2022) . Efektivitas pemasaran media sosial Instagram dapat diukur dengan engagement rate , yaitu dengan menghitung rata-rata likes pada postingan yang dibagi dengan jumlah followers yang ada dan dikalikan 100%, sehingga dalam engagement rate ini kita dapat melihat seberapa baik konten Instagram yang dapat menarik perhatian audience melalui konten (unggahan foto, video dan reels) yang dibuat (Amriel & Ariescy, 2021).…”

Section: Pembahasanunclassified

Efektivitas Media Sosial dalam Pemasaran Digital Rumah Sakit: Literature Review

Merrynda,

Andriani

2023

SLJIL

View full text Add to dashboard Cite

The development of technology is currently developing rapidly. This also has an impact on the health sector. Every hospital is required to be able to make innovations, especially in marketing in the digital era. Social media is a powerful instrument in the current millennial era and since 2021 there are 4.66 billion internet users in the world or 59.5% of the population and social media users totaling 4.20 billion or 53.6% of the population. According to We Are Social, it states that the use of social media in Southeast Asia is ranked 6th and is 69% of internet users per country, indicating that internet user data in Indonesia since 2021 is 202.6 million people or 73.3% of the total population. Indonesia's population is 274.9 million people. The purpose is to review the effectiveness of social media in digital marketing in hospitals. The method uses a literature review approach from the "Scopus", "Pubmed" and "Google Scholar" databases with English keywords using the keywords "Social Media Effectiveness", 'Digital Marketing", and "Hospital" and in Indonesian using " Social Media Effectiveness”, 'Digital Marketing” and “Hospital” conducted in 2019-2023. The database search results obtained a total of 1235 articles through predetermined search terms, which consisted of Scopus = 632, Pubmed = 103, Scholar = 500. From these articles were filtered into 7 articles that met the inclusion criteria. The most used platforms are Instagram, Facebook, Twitter, Whatsapp and Snapchat.Social media is a digital marketing and promotional media that is currently quite effective in reaching patients globally.

show abstract

Section: Pembahasanunclassified

Efektivitas Media Sosial dalam Pemasaran Digital Rumah Sakit: Literature Review

Merrynda,

Andriani

2023

SLJIL

View full text Add to dashboard Cite

show abstract

“…A number of studies related to Cyber-PR in hospitals have been carried out, including discussing the management of digital public relations at the Yogyakarta 'JIH' Hospital [4]; implementation of cyber public relations at RSUD Arifin Achmad Riau Province [5]; Instagram social media management strategy in improving the image of RSUD Dr. Moewardi [6]; Medistra hospital's cyber public relations strategy in forming a service image during a pandemic [7]; Health promotion as a means of education through Instagram [8]; Instagram as a media for health promotion related to COVID-19 which is effective for the young age segmentation [9].…”

Section: Introductionmentioning

confidence: 99%

Cyber Public Relations Strategies for Enhancing Public Engagement: A Case Study of Koja Hospital Instagram

Ganiem

Agustina

2023

ATHENA

View full text Add to dashboard Cite

The rapid development of information technology that triggers transformation in the field of public relations has driven hospitals to implement cyber public relations in their organizational communication activities. This research analyzes the management of cyber public relations in one of Jakarta's regional general hospitals or health houses, namely the Koja Hospital. This study aims to explore Koja Hospital's efforts in interacting with the public through Instagram social media. Data mining will focus on two aspects: first, what messages Koja Hospital conveys through Instagram, and second, how the public reacts to messages from Koja Hospital. The research method used is a mixed, qualitative, and quantitative method. The quantitative method is used to mine data related to the messages conveyed by Koja Hospital through Instagram, while the qualitative method is used to explore how Koja Hospital manages dialogues with the public on its Instagram account. This research is conducted by analyzing Koja Hospital's Instagram account from January-February 2023. The research findings conclude that Koja Hospital uses Instagram as a cyber public relations platform to convey messages with categories including Health Education, Service Promotion, Hospital Social Programs, Employee Activities, Events, Health Technology Innovations, and Awards and Certifications through photos and videos. However, engagement with users is still not optimized. In conclusion, cyber public relations should utilize all features provided by social media platforms, produce messages optimally, and engage with users interactively

show abstract

Efektivitas Media Sosial Instagram Milik Rumah Sakit di Kabupaten Serang Dalam Promosi Kesehatan COVID-19

Cited by 2 publications

References 14 publications

Efektivitas Media Sosial dalam Pemasaran Digital Rumah Sakit: Literature Review

Efektivitas Media Sosial dalam Pemasaran Digital Rumah Sakit: Literature Review

Cyber Public Relations Strategies for Enhancing Public Engagement: A Case Study of Koja Hospital Instagram

Contact Info

Product

Resources

About