Effect Analysis of Trust, Ease, Information Quality, Halal Product on Online Purchase Decision of 2016-2018 Batch Students of Islamic Economics Study Program in UIN Walisongo at Shopee Marketplace

Abstract

<p>The existence of onlineshop has many advantages, one of them is to facilitate the effective purchase and selling for the community. Shopee is an online shop platform that has many users. It can not be separated from the trust built by the marketplace. Trust, ease, and quality of information become important aspects for marketplaces to attract customer interest. Halal products are special requirements given to customers who are Muslim, in order to avoid things that are prohibited by syara 'against purchase decisions in the marketplace. To see the effect, a research was conducted on students as the biggest onlineshop actors with variables of trust, ease, quality of information and halal products as independent variables on purchase decisions as dependent variable. The results showed that the variables of trust, ease, quality of information and halal products had a positive and significant effect on purchase decisions in shopee marketplace.</p>

The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products

“…Halal certification in Indonesia is officially issued by MUI, which indicates that a product has passed the halal test. According to Islamic law, products that have halal certification have been tested for their halalness and can be safely consumed by Muslims (Fataron & Rohmah, 2019). Products that have halal certification are proven by including a halal logo on the product packaging.…”

Halal Digital Technology: A Study (Islamic Law Perspective)

“…From the digital economy side, there is what is called the Halal Digital Market (Halal Marketplace). The Digital Market must maintain the variables of trust, convenience, quality of information, and the halalness of a product, because all these variables have a positive and significant effect on purchasing decisions (Rohmah and Fataron 2020). The digital transaction process needs to pay attention to payment methods by avoiding illegal transactions.…”

Pengaruh Penerapan Marketplace Berbasis Syariah Terhadap Minat Penggunaan Transaksi di Negara Berpenduduk Muslim Terbesar (Studi Kasus Pembeli Daring di Jabodetabek)

“…Seseorang yang memiliki tingkat religiusitas yang tinggi selalu berkomitmen untuk menjaga etika dan moral dalam kehidupan termasuk berperilaku dalam pembelian suatu produk [10]. Dalam penelitian lain juga dijelaskan bahwa variabel kepercayaan, kemudahan, kualitas informasi, dan produk halal memiliki dampak yang signifikan dan positif terhadap keputusan untuk membeli di platform marketplace shopee [11]. Berdasarkan pemaparan sebelumnya, penulis tertarik untuk meneliti faktor-faktor yang memengaruhi minat penggunaan marketplace syariah…”