“…It helps the EMNE in reducing psychic distance, provides valuable insights into competition, regulation and consumer behavior, and aids in identifying and evaluating market opportunities. Most importantly, engagement with host markets either through exports or imports is a cost effective way of gaining foreign market knowledge and therefore, firms during the early stages of internationalization often learn by trading with foreign markets (Araújo & Salerno, 2015, Cie lik, Kaciak, & Thongpapanl, 2015, Denis & Depelteau, 1985, Erramilli & Rao, 1990, Ling-Yee, 2004, Munjal & Pereira, 2015.…”