Effect of Food-Related Lifestyle on Beverage Selection Attributes of Adolescents

You, Su Mi; Ahn, Se Eun; Oh, Hye In; Oh, Ji Eun

doi:10.3746/jkfn.2018.47.6.649

Cited by 11 publications

(2 citation statements)

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“…The validity and expression of the items in the revised questionnaire were verified with pre-tests. The questionnaire was conducted first with adolescents (You et al, 2018), and then, after adding some items and expressions, another pre-test was conducted to check the validity. The final questionnaire was composed of 25 items investigating the FRL of Korean beverage consumers.…”

Section: Methodsmentioning

confidence: 99%

“…Furthermore, each item in the FRL questionnaire can be modified depending on the topic under investigation, such as convenience food and soft drinks, and new items can be added according to the market trend (Buckely el al. , 2007; Oh and Jang, 2014; Kim et al, 2018; Lee and Na, 2014; You et al , 2018). This study used a modified FRL instrument to examine the segments reflecting recent Korean consumer trends in the beverage industry.…”

Section: Literature Reviewmentioning

confidence: 99%

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Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice

Yeo

Cho

2020

BFJ

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PurposeAs the risks associated with sugar-sweetened beverages (SSBs) increase, various policies require sugar to be reduced in beverages. This paper segmented consumers according to food-related lifestyle (FRL), analyzed beverage selection attributes and preference for sugar-reduced beverages (SRBs) for each group and presented basic data for the strategies of SRBs for each consumer group.Design/methodology/approachIn total, 1,000 Korean consumer panels responded to the online survey. The questionnaire consisted of FRL, beverage selection attributes and attitude toward SRBs.FindingsConsumer groups were divided according to FRL: rational, value seeking and careless consumer. Rational consumers tended to be in their 30s or 50s and women, and they focused on product quality/hygiene when choosing beverages. Value seeking consumers were mainly in their 40s and 50s and were characterized by high education and income. They showed high scores in quality/hygiene, economy and sensory traits. Careless consumers were more likely to be in their 20s–30s, unmarried men and considered sensory traits as the most important factor.Research limitations/implicationsThe main limitation of this study is the lack of generalization of consumer panels to represent the entire population because they were part of an online research firm.Originality/valueThis study implies that segmenting consumers according to FRL allows detailed analysis of consumer attitudes and behaviors. Using this analysis, the complex consumer pattern can be used as basic data for promoting sugar-reduced beverages.

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Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice

Yeo

Cho

2020

BFJ

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Determinants of customers' choice of dining-related services: the case of Taipei City

Cheng¹,

Tsai

et al. 2020

BFJ

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PurposeThis study aims to extract determinants of customers' choice of dining-related services (CDS) to understand their attitudes and habits for dining-related services. Moreover, it classifies restaurant customers into several clusters based on their CDS factors and further analyzes the differences in the preferences and habits for dining-related services among various clusters.Design/methodology/approachThis study extracts the CDS factors using principal component analysis and identifies construct validity of the CDS factors through the results of confirmatory factor analysis. Then, it divides the restaurant customers in Taipei City into different clusters through cluster analysis to explore the habits and preferences for dining-related services in each cluster.FindingsThe study results show that the extracted six CDS factors, including service commitment, dietary preferences, design styles, additional value, delicate information collection, and dining environments. Dietary preferences, service commitment and additional value factor are the most important CDS factors for restaurant customers in Taipei City. This study divides 1,029 restaurant customers in Taipei City into three clusters based on the CDS factors through cluster analysis. The differences in the preferences and habits for dining services among three clusters have been discussed in the context in detail. Finally, this study develops eight service strategies and determines the order of execution of the eight service strategies for each cluster of customers.Originality/valueThe findings will help restaurant operators segment the market, target market customers, carry out service positioning and develop marketing strategies to respond to the highly competitive restaurant market and achieve sustainable restaurant operations.

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Restaurant Meal Delivery and Take-Out Consumption Behavior according to Adolescents’ Food-Related Lifestyles

Shin¹,

Baek²,

Ham³

2021

easdl

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Effect of Food-Related Lifestyle on Beverage Selection Attributes of Adolescents

Cited by 11 publications

References 0 publications

Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice

Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice

Determinants of customers' choice of dining-related services: the case of Taipei City

Restaurant Meal Delivery and Take-Out Consumption Behavior according to Adolescents’ Food-Related Lifestyles

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