The impact of europium (Eu 3+) ion doping has been outlined in improving the structure and optical properties of macroporous honeycomb-like zinc oxide (ZnO) nanoparticles, produced by the gel-combustion technique by changing the quantity of dopant. The X-ray diffraction (XRD) research verified that the hexagonal wurtzite structure of ZnO was not disturbed by Eu 3+ substitution. Scherrer method, Scherrer plots (SP), Williamson-Hall (W-H) plots and Size-Strain plots (SSP) were used to estimate the crystallite size. Decreased crystallite size in ZnO:Eu 3+ was noticed along with lower angle shift of XRD peaks and increased lattice parameters such as unit cell volume that can be described as replacement result of Eu 3+ at Zn sites. Fourier transform infrared (FTIR) spectroscopy analysis confirmed the Eu 3+ dopant by moving the peak from 474 cm −1 to 525 cm −1. Field-emission scanning electron microscopy (FESEM) pictures verified macroporous honeycomb-like structures. UV-Visible (UV-Vis) absorption spectroscopic studies show that the ability of ZnO:Eu 3+ nanoparticles concerning the absorption of visible light increased upon Eu 3+ doping with a red shift compared to ZnO nanoparticles. Photoluminescence (PL) emission spectra of Eu 3+ doped ZnO nanoparticles exhibited five intense band emissions at 579, 591, 617, 652, and 706 nm ascribed to 5