The selection of appropriate process parameters is crucial in metal additive manufacturing (AM) as it directly influences the defect formation and microstructure of the printed part. Over the past decade, research efforts have been devoted to identifying "optimal" processing regimes for different materials to achieve defect-free manufacturing, which mostly involve costly trial-and-error experiments and computationally expensive mechanistic simulations. Hence, it is apropos to critically review the methods used to achieve the optimal process parameters in AM. This work seeks to provide a structured analysis of current methodologies and discuss systematic approaches toward general optimization work in AM and the process parameter optimization of new AM alloys. A brief review of process-induced defects due to process parameter selection is given and the current methods for identifying "optimal processing windows" are summarized. Research works are analyzed under a standard optimization framework, including the design of experiments and characterization, modelling and optimization algorithms. The research gaps that preclude multi-objective optimization in AM are identified and future directions toward optimization work in AM are discussed. With growing capabilities in AM, we should reconsider what the definition of the "optimal processing region".