We present new results and examine literature data concerning the linear viscoelastic behavior of polyethylene with sparse to intermediate levels of long‐chain branching (LCB). These branched polymers displayed a common rheological signature, namely, a region of frequency‐independent loss tangent along with the corequisite scaling of the storage and loss moduli to the same frequency exponent. This apparent power‐law response occurred within a finite frequency window and bore resemblance to the behavior of physical gels. The appearance of this region, however, was the consequence of the presence of two distinct, yet partially overlapping, terminal relaxation processes. After considering the analogous relaxation behavior of wholly linear polymers with bimodal molecular weight distributions, we considered the polymers with LCB as blends of linear and branched species to develop a simple method of quantifying the extent of LCB. © 2004 Wiley Periodicals, Inc. J Polym Sci Part B: Polym Phys 42: 1671–1684, 2004