Effects of Dynamic Organization and Digital Innovation on the Hotel Tourism Industry during the Coronavirus Pandemic Period

Ivan, Ivan

doi:10.2139/ssrn.3617528

Cited by 9 publications

(12 citation statements)

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“…In addition, improvements in cleanliness, social distance, capacity restrictions in hotel facilities, beach cleanliness, travel in smaller groups, reduction in transport capacity, and introduction of "Covid passports", wearing masks, washing hands as often as possible and others (Dzambazovski & Metodijeski, 2020;Riadil, 2020). Second, like it or not, the tourism and hospitality sectors must be able to adapt to the conditions of the virus pandemic with innovations in (Ivan, 2020). Automation in the tourism and hospitality sectors is also very helpful (Gretzel, et al, 2020;Ivanov, et al, 2020) Third, setting a short-term strategy (promotion) with multi-stakeholder participation (Samarathunga, 2020).…”

Section: Strielkowski (2020) Table 2 : Response Recommendations and R...mentioning

confidence: 99%

Covid-19 Impact on Tourism and Hospitality: A Review of the Evidences

2022

QAS

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The Covid-19 pandemic disaster has struck in many countries. In addition to having a major impact on the health sector, the pandemic has had a significant impact on the economy of a country in general. With a variety of policies such as social distancing, quarantine and closure between countries greatly impacted business activities, especially business in the tourism and hospitality sectors. In fact, in many countries, tourism and hospitality activities have been closed for a while. The purpose of this article is to review scientific articles or previous studies related to the impact of the Covid-19 pandemic in the tourism and hospitality sector, followed by a discussion on how to deal with and carry out recovery. We use systematic literature review approach and the previous researches that reviewed in this work is the most recent research since the outbreak of Covid-19 at the end of 2019 until now. We collect them from the research databases i.e.: Google Scholar and Scopus. Things that were reviewed from previous researches are the methodology, main results, and limitations. We produce two scopes of recommendations i.e.: response and recovery steps. We provide an overview of the condition of the tourism and hospitality sector during the Covid-19 pandemic. We provide consideration for stakeholders and business people in the tourism and hospitality sector in facing and recovering the effects of the Covid-19 pandemic. Finally, we provide subsequent researchers in finding development ideas for future research related to the influence of the Covid-19 pandemic in the tourism and hospitality sector by testing data in the field.

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Section: Strielkowski (2020) Table 2 : Response Recommendations and R...mentioning

confidence: 99%

Covid-19 Impact on Tourism and Hospitality: A Review of the Evidences

2022

QAS

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“…To prioritize customer safety and limit interactions with hotel employees, hotels should utilize digital innovation and adopt technology such as the IOT (Internet of Things), which uses technology to control room systems (i.e., lighting, colours, temperature etc.). Likewise, https://jaauth.journals.ekb.eg / hotels should use artificial intelligence and virtual reality technology, for example virtual tours of the hotel to make customers aware with the facilities (Ivan, 2020).…”

Section: Review Of the Literaturementioning

confidence: 99%

Employability competencies in the hospitality sector: employers' requirements and graduates' preparedness post COVID-19 pandemic. A case study from Saudi Arabia

Radwan

Sawy

2022

Journal of Association of Arab Universities for Tourism and Hos

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COVID-19 has a huge impact on the hospitality sector around the world. The industry's competency needs have evolved due to the pandemic, and hospitality management programs must reflect these changes to ensure graduates' readiness and success in their future career. The goal of this study is to explore the employability skills needed by hospitality sector professionals in Saudi Arabia following the COVID 19 epidemic, identify to what extent hospitality graduates meet those requirements and determine any skills gaps that need to be remedied. A questionnaire survey was designed and selfadministered to collect data through a sample of 140 hospitality undergraduates from Umm-Al-Qura University and 58 Saudi Arabian hospitality professionals. The findings highlighted a significant competencies gap between hospitality graduates and industry needs. An index of skills was developed showing the competencies that employers believed important for graduates to possess before joining the hospitality sector. This research can assist Saudi educational institutions revise and/or update their hospitality programs, curriculums, and teaching styles to match the industry expectations. The study implied that more collaboration between academics and industry experts is required to fully comprehend the sector's new tendencies and fulfill competency needs.

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“…Penelitian mengenai pengembangan kecerdasan buatan (AI) dan robotika, hygiene dan Cleanliness, dan kesehatan dan perawatan kesehatan menjadi sebuah tren pemasaran dalam industri hotel saat pandemi Covid-19 (Jiang & Wen, 2020). Serta penelitian mengenai Digital Inovation serta inovasi-inovasi lainnya pada hotel dalam meningkatkan kenyamanan dan kepercayaan konsumen saat era pandemi Covid-19 dan untuk kedepannya (Ivan, 2020). Berdasarkan beberapa penelitian tersebut dapat disimpulkan belum ada yang membahas mengenai strategi pemasaran khususnya pada hotel resor di masa pandemi dengan pembatasan pergerakan manusia dimana hotel resor memiliki keterbatasan lokasi yang umumnya jauh dari perkotaan, dari pemukiman penduduk.…”

Section: Gambar 1 Pesona Alam Resort and Spaunclassified

Strategi Promosi Hotel Resor Di Masa Pandemi Covid-19 (Studi Kasus : Pesona Alam Resort and Spa, Bogor)

Limanto¹,

Kusumaningrum

2022

JPP

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Dalam masa pandemi virus Covid-19 ini semua sektor terkena imbasnya termasuk sektor pariwisata. Pandemi Covid-19 ini memberikan rasa takut dan khawatir akan penularannya yang cepat, selain itu juga dengan belum ditemukannya obat penangkal virus ini mengakibatkan orang-orang menjadi takut untuk beraktivitas keluar rumah. Didukung kebijakan pemerintah terhadap sektor pariwisata terkait pandemi ini juga mengakibatkan banyaknya tempat wisata dan akomodasi tutup sementara dan beberapa ada yang masih bertahan. Beberapa yang masih bertahan perlu membuat inovasi agar tempat wisata dan akomodasi tersebut tidak tutup juga. Beberapa akomodasi yang masih bertahan perlu membuat inovasi dalam strategi pemasaran agar akomodasi yang dikelola masih dapat terus bertahan ditengah pandemi. Tujuan penelitian ini yaitu untuk mengetahui Strategi Promosi Hotel Resor di Masa Pandemi Covid-19 (Studi Kasus : Pesona Alam Resort And Spa, Bogor). Penelitian ini metode kualitatif, dengan cara mengumpulkan data melalui observasi, wawancara dan dokumentasi dengan beberapa narasumber yang terkait dengan konsep ini. Salah satu bentuk dari inovasi strategi pemasaran yang dilakukan oleh Pesona Alam Resort And Spa, Bogor adalah konsep Work From Home dan Pay Now, Stay Later membuat orang-orang jenuh dan stress menjalani hari-harinya bekerja dan beraktivitas dari rumah. Maka dari itu ada beberapa hotel membuat inovasi dengan memberikan tawaran Work From Hotel guna memberikan solusi di tengah pandemi ini untuk bekerja dari luar rumah tetapi tetap aman terhindar dari penularan virus Covid-19. Didapatkan hasil konsep Work From Hotel menjadi opsi terbaik untuk menghilangkan rasa bosan dan stress setelah lama melakukan aktivitas di rumah saja atau Work From Home. Faktor keamanan dan penerapan protokol kesehatan pada industri hotel terutama hotel Pesona Alam Resort and Spa sudah dipercaya wisatawan untuk menginap. Hal penting yang ditawarkan konsep Work From Hotel adalah fasilitas kecepatan internet yang bagus bagi sang ayah atau pekerja didukung suasana hotel seperti pemandangan alam dan fasilitas hiburan bagi anak-anak sembari sang ayah bekerja daring. Promosi konsep Work From Hotel efektif melalui media sosial. Strategi pemasaran dengan konsep Pay Now, Stay Later diterapkan secara daring dan strategi ini tidak terlalu efektif karena melemahnya daya beli masyarakat, akan tetapi strategi ini dapat memberikan pemasukan untuk menutup biaya operasional sehingga hotel dapat terus bertahan di tengah pandemi.

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Effects of Dynamic Organization and Digital Innovation on the Hotel Tourism Industry during the Coronavirus Pandemic Period

Cited by 9 publications

References 0 publications

Covid-19 Impact on Tourism and Hospitality: A Review of the Evidences

Covid-19 Impact on Tourism and Hospitality: A Review of the Evidences

Employability competencies in the hospitality sector: employers' requirements and graduates' preparedness post COVID-19 pandemic. A case study from Saudi Arabia

Strategi Promosi Hotel Resor Di Masa Pandemi Covid-19 (Studi Kasus : Pesona Alam Resort and Spa, Bogor)

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