Effects of evoked meal contexts on consumers’ responses to intrinsic and extrinsic product attributes in dry-cured ham

Hersleth, Margrethe; Monteleone, Erminio; Segtnan, Anne; Næs, Tormod

doi:10.1016/j.foodqual.2014.10.002

Cited by 60 publications

(25 citation statements)

References 28 publications

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“…The nuggets consumption frequency was mainly occasional (62.5%). Similar results were reported by Hersleth et al (2015) regarding the price importance on buying probability. When dry-cured samples were present with higher price the buying probability reduced related to the same samples presented without price.…”

Section: Conjoint Analysissupporting

confidence: 89%

“…Thus, the relatively high price seems more important, even if any high-hedonic expectations of dry-cured ham among consumers could not neutralize the price effect. According this authors, when consumers choose a product in the shop, they do so based on previous experience as the price and brand, reinforcing the importance of this attributes (Hersleth et al, 2015).…”

Section: Focus Groupmentioning

confidence: 99%

“…Food selection and consumption are complex phenomena influenced by various factors that can be classified as marketing, psychological, and sensory related (Carneiro et al, 2005). Some studies have been demonstrated that the same samples presented in two different way, blind and informed, can change the perception of consumers regarding acceptance and/or attributes (Andrade et al, 2018;Grasso et al, 2017;Hersleth et al, 2015;Resano et al, 2007). There is a strong segmentation in which consumers consider packaging elements most relevant.…”

Section: Introductionmentioning

confidence: 99%

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Chicken nuggets packaging attributes impact on consumer purchase intention

et al. 2019

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The aim of this study was to evaluate the influence of chicken nuggets packaging attributes on Brazilian consumer purchase intention. Focus group technique was employed in order to identify the relevant packaging characteristics. Forty consumers were interviewed in six sessions where five different types of chicken nuggets packaging were evaluated. After identifying the most relevant parameters for the study (color, picture, brand, and price), the impact of each characteristic (factor) on the purchase intent was evaluated. The conjoint analysis technique was applied to 100 consumers data. Eight stimuli (labels) were prepared by combining two levels for each factor using a fractional factorial design 2 4-1. The price significantly influences at the time of purchase, which was quantitatively confirmed by the conjoint analysis, demonstrating the importance of a product supplied with a competitive market price. The picture influences at the time of purchase more than color and brand. Despite having less relative importance, warm colors and a brand already associated with the product might contribute positively to purchase intention.

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Section: Conjoint Analysissupporting

confidence: 89%

Section: Focus Groupmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Chicken nuggets packaging attributes impact on consumer purchase intention

et al. 2019

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“…Moreover, it is known that a product choice involves several elements as consumer perception, expectations, social and psychological factors, financial contexts and intrinsic and extrinsic product features (Deliza & MacFie, 1996;Fernqvist & Ekelund, 2014;Gutjar, Graaf, Palascha, & Jager, 2014, Hersleth, Monteleone, Segtnan, & Naes, 2015. Price is characterized as an extrinsic feature determinant in intention to purchase (Ares, Giménez & Deliza, 2010).…”

Section: Introductionmentioning

confidence: 99%

Willingness to pay more for value-added pomegranate juice ( Punica granatum L.): An open-ended contingent valuation

Romano

Finco

Rosenthal

et al. 2016

Food Research International

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This study aimed at estimating the consumer's willingness to pay (WTP) more for value-added pomegranate juice using the contingent valuation method (CVM). The WTP was estimated applying the open-ended elicitation technique with 454 consumers in two supermarkets located in Rio de Janeiro, Brazil. The average consumer's WTP more for pomegranate juice was estimated in R$2.04 (Brazilian currency) and the income elasticity coefficient at the midpoint was 0.19, i.e., a 10% increase in consumer income will increase, on average, 1.9% the WTP of pomegranate juice (ceteris paribus). Therefore, the income elasticity coefficient was considered inelastic, once an increase in income would have low effect on the WTP for these consumers. The results indicated that the consumers were interested in acquiring a non-traditional juice processed using a technology that preserves vitamins and antioxidants, maintains the flavor of "fresh juice" without colorants and preservatives, despite the pomegranate is not part of the Brazilian diet.

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“…For the salami products (Italy and Slovenia) each consumer received one slice of 4 mm thick for salami following the protocol in Marino et al (2015). For the dry-cured ham product (Croatia) the samples were presented to consumers with a 0.6 mm thick half-slice of ham following Hersleth et al (2015). For the salami and the dry-cured ham, samples were served at roomtemperature and sliced immediately before tasting in a room located away from the sample preparation area.…”

Section: Hedonic Evaluation Of the Traditional And Innovative Productsmentioning

confidence: 99%

Can innovations in traditional pork products help thriving EU untapped pig breeds? A non-hypothetical discrete choice experiment with hedonic evaluation

et al. 2019

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The EU is supporting measures that stimulate enhanced value-added products in order to conserve local and threatened livestock breeds. Several Traditional Pork Products (TPP) and Innovative Traditional Pork Products (ITPP) with health innovations from four untapped pig breeds in Spain (Porc Negre Mallorquí), Croatia (Turopolje), Italy (Cinta Senese) and Slovenia (Krškopolje) were analysed. Consumers' "Non-hypothetical" willingness to pay (WTP) and hedonic evaluation were investigated. An integrated experimental approach using two Non-Hypothetical Discrete Choice Experiment (NH-DCE) was carried out before and after a hedonic evaluation test. Results showed that the health innovative products (ITPP) received similar and even lower WTP than the "control" products (TPP) from the untapped pig breeds. The TPP outperformed products enriched with healthy ingredients or with reduced undesirable compounds. The potential demand for traditional and "unaltered" product from the rustic pig breeds could contribute to their conservation. A market niche exists, where consumers appreciate these high-quality products and where no "add-ons" are required to enhance their uptake.

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Effects of evoked meal contexts on consumers’ responses to intrinsic and extrinsic product attributes in dry-cured ham

Cited by 60 publications

References 28 publications

Chicken nuggets packaging attributes impact on consumer purchase intention

Chicken nuggets packaging attributes impact on consumer purchase intention

Willingness to pay more for value-added pomegranate juice ( Punica granatum L.): An open-ended contingent valuation

Can innovations in traditional pork products help thriving EU untapped pig breeds? A non-hypothetical discrete choice experiment with hedonic evaluation

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