“…After the last repetition, most subjects declared "that the aesthetic effect is improved by hearing the music repeatedly" (p. 474). This frequency-affect relation has been confirmed in many subsequent studies (Gilliland & Moore, 1924;Heingartner & Hall, 1974;Johnson, Kim, & Risse, 1985;Krugman, 1943;Lieberman & Walters, 1968;Moore, 1914;Mull, 1957;Verveer, Barry, & Bousfield, 1933;Washburn, Child, & Abel, 1927;Wilson, 1979; but see Brickman, Redfield, Harrison, &Crandall, 1972, andHeyduk, 1975, for negative results) for a large variety of music. Mere exposure effects on affect judgments have been obtained with classical music (both tonal and atonal: see, e.g., Gilliland & Moore, 1924;Mull, 1957),jazz (see, Copyright 1998 Psychonomic Society, Inc. 884 e.g., Verveer et aI., 1933), Korean (Johnson et aI., 1985), and Pakistani (Heingartner & Hall, 1974) music, as well as random tone sequences (Wilson, 1979).…”