2020
DOI: 10.4314/jae.v24i2.2
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Effects of Social Media on Researchers’ Attitude to Work at the International Institute of Tropical Agriculture, Oyo State, Nigeria

Abstract: This study assessed the effects of social media on researchers’ work attitude at IITA, Ibadan, Oyo state, Nigeria. Proportionate sampling technique was used to select 82 respondents for the study through the use of questionnaire. Data collected were analysed using percentage, Chi-square and Pearson Product Moment Correlation (PPMC). Results showed that the frequently used media on a daily basis, were emails (87.7%), Facebook (76.6%) and WhatsApp (71.6%) while Skype (24.7%) and Twitter (21.0%) were used on week… Show more

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“…The use and popularity of social media have grown as a result of the rapid changes in technology. Organisations are increasingly using social media as a new way to reach customers more effectively and to spread the news of their activities more rapidly (Ayinde, et al, 2020). Given the above, social media is a veritable tool for extension delivery bearing in mind that the primary element of extension is communication; it will help in engaging with clients online, helping the rural community gain a voice, making development bottom-up, and engaging with all the actors in agricultural innovation systems on the same platform.…”
Section: Introductionmentioning
confidence: 99%
“…The use and popularity of social media have grown as a result of the rapid changes in technology. Organisations are increasingly using social media as a new way to reach customers more effectively and to spread the news of their activities more rapidly (Ayinde, et al, 2020). Given the above, social media is a veritable tool for extension delivery bearing in mind that the primary element of extension is communication; it will help in engaging with clients online, helping the rural community gain a voice, making development bottom-up, and engaging with all the actors in agricultural innovation systems on the same platform.…”
Section: Introductionmentioning
confidence: 99%
“…Information and communication technologies (ICTs) can link the knowledge gap by disseminating advanced technology. Still, 'all farmers' efforts are in vain due to challenges such as low education level, small land area, expensive ICTs infrastructure, and social norms (Ayinde et al, 2020). In addition, if growers accept and adopt the available technology, they can make significant improvements in agriculture.…”
mentioning
confidence: 99%