Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude

Yoo, Changjo; Park, Jong-Hee; MacInnis, Deborah J.

doi:10.1016/s0148-2963(97)00122-7

Cited by 350 publications

(238 citation statements)

References 22 publications

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“…Shoppers feel pleasure and excitement when they are able to interact easily within the environment. 10 Interaction within a physical setting also includes the service from salespeople. Similarly, E-tail web sites use shopping agents to create interpersonal interactions between the consumer and the web site.…”

Section: Function (Interactivity)mentioning

confidence: 99%

“…13 Shoppers in retail studies considered after-sales service in determining their overall emotional states. 10 Service ratings for web sites include time to download items, time to move throughout the site, time to complete tasks and the effectiveness of tools available to the visitor. 12…”

Section: Function (Interactivity)mentioning

confidence: 99%

“…ApproachAvoidance Theory is taken from environmental psychology, and examines stimuli including color, sound and brightness of physical environments, and individuals ' arousal-seeking tendencies. 8,10,25,27 Much of this research has been applied to brick-and-mortar retail settings, and establishes a link between individual emotions and behaviors within a physical environment. It is also a useful source of information in addressing issues raised by web site design characteristic research.…”

Section: Approach-avoidance Theorymentioning

confidence: 99%

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Section: Function (Interactivity)mentioning

confidence: 99%

Section: Function (Interactivity)mentioning

confidence: 99%

Section: Approach-avoidance Theorymentioning

confidence: 99%

See 1 more Smart Citation

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et al. 2009

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“…23 Some exploratory studies focusing on online stores have done. Ordering time, quality, delivery time and substitute are the most important attributes for online grocery shopper.…”

Section: Online Shoppingmentioning

confidence: 99%

The Footwear Online Shopping Experience: Word of Mouse Tell How e-Service Quality Enhance Customer Satisfaction and Loyalty

Susanti¹

2013

IOSR-JBM

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“…Donovan et al (1994) found that in-store atmosphere affects spending levels and the amount of time spent in a store. In another study on store characteristics and store attitudes, it was found that store characteristics had both a positive and negative impact on the customer emotions and thus on their purchase intention ( Yoo et al , 1993 ).…”

Section: Literature Surveymentioning

confidence: 99%

An empirical analysis of the determinants of customer conversion: A cross sectional study of organized retailers in Chattisgarh

Dave¹,

Sondhi²

2011

J Retail Leisure Property

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is an associate professor and Head of Department of MBA, Shri Shankarcharya college of Engineering and Technology Bhilai, with 15 years of experience. She completed her doctorate in the fi eld of Marketing. Her areas of interest are Retail management and Change management. She has more than 30 papers to her credit both in national and international journals. Shikha Sondhiis senior lecturer in the Department of MBA, Shri Shankarcharya college of Engineering and Technology Bhilai. She has 5 years of teaching experience. She is a postgraduate in Management with Marketing and Finance as her specialization. Her area of research work is retail management. She has 10 research papers to her credit that are published in conferences both nationally and internationally, as well as national journals of repute.ABSTRACT The onset of the global fi nancial crisis is spurring customers to spend cautiously , thus decreasing the average amount of money spent per shopping trip. A dip in the customer conversion ratio has marred the profi tability of retailers, and therefore making customer conversion an imperative issue. Today, retailers are increasingly making use of various in-store infl uencers for converting browsers to spenders. However, success depends on how the customers perceive these infl uencers. This article empirically evaluates the perception of the customers towards various in-store stimuli that is, price, merchandise, promotion, displays and ambience, across stores located in a cross section of the retail market of Chattisgarh. The fi ndings of this article help in developing a strategy for improving conversions, therefore the profi tability of a retail outlet.

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Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude

Cited by 350 publications

References 22 publications

Stay or leave: Applying Approach–Avoidance Theory to virtual environments

Stay or leave: Applying Approach–Avoidance Theory to virtual environments

The Footwear Online Shopping Experience: Word of Mouse Tell How e-Service Quality Enhance Customer Satisfaction and Loyalty

An empirical analysis of the determinants of customer conversion: A cross sectional study of organized retailers in Chattisgarh

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