“…The questionnaire (given in Table 3) was previously tested with a small group of firms, subsequently revised and re-tested, and, finally, sent to all the local firms, with the support of local associations (hotel and ski pass). We used a 5-point Likert-type scale, which was later reduced to 3 points (see Table 3), in order to simplify the outputs into a negative, neutral, and positive evaluation, as used in some previous studies (e.g., Ma, Luo, Yao, Cheng, & Chen, 2016). A total of 124 completed and usable questionnaires were collected that represent all the analyzed sectors (Table 1).…”