Efforts to Increase Retail Customer Satisfaction

Qomariah, Nurul; Fahrurrozi, Achmad; Rozzaid, Yusron

doi:10.14445/23939125/ijems-v7i7p105

Cited by 4 publications

(7 citation statements)

References 2 publications

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“…Pricing is also very influential in attracting buying interest which also has an impact on continuous use. The results of this study are in line with research conducted by: (Setiawan et al, 2016), (Verma & Singh, 2017), (Sulaiman & Hindardjo, 2019), (Rizki et al, 2015), (Sukamto & Lumintan, 2015), (Rahardjo et al, 2019), (Riyadi & Rangkuti, 2016), (Putra et al, 2019), (Al-Majali & Tarabieh, 2020), (Ahmed, 2015)., (Qomariah et al, 2020), (Anggriana et al, 2017).…”

Section: The Effect Of Product Quality On Consumer Satisfactionsupporting

confidence: 90%

“…Other research that also discusses the relationship between the marketing mix and customer satisfaction, among others: (Anggriana et al, 2017)states that the variables of price, promotion, service quality affect customer satisfaction for online motorcycle taxi services "Om-Jek" Jember where each variable has a positive and significant effect on customer satisfaction for online motorcycle taxi services "Om-Jek" Jember. Research (Qomariah et al, 2020)states that price affects customer satisfaction at Retail Basmalah Pakusari Jember. .…”

Section: Introductionmentioning

confidence: 99%

“…183-185 (Jompo Shoping Center) Jember. Other studies that also examine the relationship between marketing mix and customer satisfaction include: (Putro et al, 2014), (Surjaatmadja et al, 2019), (Qomariah, 2018), (Mahendra et al, 2019), (Rosalina et al, 2019), (Yanuar et al, 2017), (Yulisetiarini & Prahasta, 2019), (Setyawati et al, 2018), (Qomariah et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare

Wibowo¹

2021

jefms

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Currently, cosmetics are one of the important needs for most women. In addition to beauty reasons, cosmetics are often associated with professionalism where professional workers are required to look attractive so that the use of cosmetics is one way to support appearance. . The purpose of the study was to determine and analyze the effect of price, product quality, and promotion on consumer satisfaction at Alfabelenskin Pusat Banyuwangi. This research is a quantitative descriptive study using purposive sampling method with a sample of 100 respondents. Validity test and reliability test are used to test the measuring instrument in the form of a questionnaire. Multiple linear regression was used to determine the effect of independent variables consisting of price, product quality, and promotion on customer satisfaction. The results showed that price, product quality and promotion had a positive and significant influence on consumer satisfaction at Alfabelenskin Pusat Banyuwangi

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Section: The Effect Of Product Quality On Consumer Satisfactionsupporting

confidence: 90%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare

Wibowo¹

2021

jefms

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“…If customers are loyal, they will most likely recommend to others, especially their family and closest environment. As for this study, there are significant similarities in results with previous research conducted by (Surjaatmadja et al, 2019), (Yulisetiarini & Prahasta, 2019), (Rahayu, 2019), (Yanuar et al, 2017), (Qomariah, Budiastuti, et al, 2020), (Qomariah, 2018), (Ratnasari & Gumanti, 2019), (Sofiati et al, 2018), (Setyawati et al, 2018), (Ariska et al, 2020), (Suarniki & Lukiyanto, 2020), (Sutrisno et al, 2017), (Verriana & Anshori, 2017), (Hasniaty, 2015), (Hasniaty, 2015), (Maskur et al, 2016), (Setiawan et al, 2019), (Subagiyo, 2015), (Iriyanti et al, 2016), (Qomariah, Fahrurrozi, et al, 2020), (Qomariah, 2012), (Nursaid et al, 2020) (Nursaid et al, 2020) which states that service quality has a significant effect on customer satisfaction.…”

Section: The Effect Of Service Quality On Customer Satisfactionmentioning

confidence: 99%

“…(Mulyawan & Rinawati, 2016) stated that thisstudy implies that the management of universities needs to pay attention to issues of academic quality so as to increase student satisfaction and loyalty. Several studies that also link service quality with satisfaction and loyalty include: (Surjaatmadja et al, 2019), (Yulisetiarini & Prahasta, 2019), (Rahayu, 2019), (Yanuar et al, 2017), (Qomariah, Budiastuti, et al, 2020), (Qomariah, 2018), (Ratnasari & Gumanti, 2019), (Sofiati et al, 2018), (Setyawati et al, 2018), (Ariska et al, 2020), (Suarniki & Lukiyanto, 2020), (Sutrisno et al, 2017), (Verriana & Anshori, 2017), (Hasniaty, 2015), (Hasniaty, 2015), (Maskur et al, 2016), (Setiawan et al, 2019), (Subagiyo, 2015), (Iriyanti et al, 2016), (Qomariah, Fahrurrozi, et al, 2020), (Qomariah, 2012), (Nursaid et al, 2020), (Omar et al, 2016), (Lassar et al, 2000), (Caruana et al, 2000), (Shi et al, 2014), (Vinagre & Neves, 2008), (Lee & Kim, 2014), (Aliman & Mohamad, 2016), (Samal & Pradhan, 2014), (Wu, 2011), (Amin & Nasharuddin, 2013), (Mu'ah et al, 2020), (Fahmi et al, 2020), (Qomariah, 2021). (Soliha et al, 2019) stated that service quality and bank image have no effect on customer loyalty.…”

Section: Introductionmentioning

confidence: 99%

The Role of Promotion and Service Quality in Increasing Consumer Satisfaction and Loyalty in Pawnshops

Qomariah¹

2021

jefms

Self Cite

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Pawnshop is one of the non-bank financial institutions that is an alternative for the community in meeting short-term needs. In this pawnshop business, there are many products that can be offered, one of which is gold investment. This study has five objectives, namely the first: to determine the effect of promotion on customer satisfaction, Second, to determine the effect of service quality on customer satisfaction, Third, to determine the effect of promotion on customer loyalty, Fourth, to determine the effect of service quality on customer loyalty, Fifth , to determine the effect of customer satisfaction on customer loyalty. This research was conducted at the pawnshop PT. Pegadaian (Persero) Bondowoso Branch Office. The research sample was determined by 100 respondents using purposive sampling technique. Data analysis to achieve research objectives using Structural Equation Model using WarpPLS 5.0. The results of the study after calculating with WarpPLS 5.0. shows that (1) promotion and service quality have a significant effect on customer satisfaction, (2) promotion has a significant effect on customer loyalty, (3) service quality has no significant effect on customer loyalty, (4) customer satisfaction has an impact on customer loyalty. effect.

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Peran Kualitas Layanan, Inovasi dan Kepercayaan dalam Meningkatkan Kepuasan Pengunjung Lapas Kelas IIB

Qomariah,

Sarwito,

Sanosra

et al. 2023

BUDGETING

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This study sought to ascertain the impact of service excellence, innovation, and trust on visitor happiness at Bondowoso, a class IIB facility. All of the residents are guests at Bondowoso Class II Prison. By using the judgment sampling technique, up to 120 respondents made up the sample size. The study hypothesis is tested using WarpPLS 7.0 structural equation model (SEM) analysis. To determine whether the used measuring instrument met the criteria for the measuring instrument test, validity and reliability tests were also performed. According to the findings, the service innovation variabel (X2) had a path coefficient value of 0.314 with a -value of 0.001 and the trust variabel (X3) had a path coefficient value of 0.454 with a -value of 0.001 for each variabel. The service quality variabel (X1) had a path coefficient value of 0.255 with a -value of 0.040. According to the study's findings, visitor satisfaction in Class II B Bondowoso Penitentiary is positively and significantly impacted by service quality, visitor trust, and service innovation.

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Efforts to Increase Retail Customer Satisfaction

Cited by 4 publications

References 2 publications

Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare

Impact of Price, Product Quality, and Promotion on Consumer Satisfaction in Cosmetics and Skincare

The Role of Promotion and Service Quality in Increasing Consumer Satisfaction and Loyalty in Pawnshops

Peran Kualitas Layanan, Inovasi dan Kepercayaan dalam Meningkatkan Kepuasan Pengunjung Lapas Kelas IIB

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