Efisiensi  Pemasaran Beras Di Kabupaten Ciamis Dan Jawabarat

Suminartika, Eti; Djuanalia, Iin

doi:10.25157/ma.v3i1.72

Cited by 8 publications

(4 citation statements)

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“…Increased income and consumer welfare also led to increasingly complex marketing roles and functions, resulting in high marketing costs that had to be incurred. The higher the marketing costs, the lower the product price level at the producer level (Suminartika & Djuanalia, 2017).…”

Section: Marketing Efficiencymentioning

confidence: 99%

Analysis of Marketing Efficiency F Salak Pondoh Commodities (Salacca Edulis Reinw) for Sale in Traditional Markets in Bogor City

Miftah,

Marfu'ah,

Mubarokah

et al. 2023

FJAS

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This study aims to analyze marketing channels, marketing channel efficiency values, marketing margins, and market share of salak pondoh sold in traditional markets in Bogor City. Methods of data collection using primary data and secondary data. The sampling technique of farmers was carried out by purposive sampling and snowball sampling of 31 people. The descriptive analysis method for marketing channel analysis and quantitative analysis is to calculate the value of marketing efficiency, marketing margin, and farmer's share. The results showed that one marketing channel for salak pondoh was not efficient because the channel was too long and involved four marketers.

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Section: Marketing Efficiencymentioning

confidence: 99%

Analysis of Marketing Efficiency F Salak Pondoh Commodities (Salacca Edulis Reinw) for Sale in Traditional Markets in Bogor City

Miftah,

Marfu'ah,

Mubarokah

et al. 2023

FJAS

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“…Farmer share is a percentage of the share that farmers get from the prevailing price at the consumer level (Suminartika & Djuanalia, 2017). Another conveyed opinion stated that Farmer's Share is a marketing analysis that compares the prices received by farmers with the prices paid by end consumers (Riyadh, 2018).…”

Section: Farmer Sharementioning

confidence: 99%

Marketing Channels and Marketing Margins of Citronella Oil in Ogan Ilir District

Malini

Purbiyanti

Syaiful

2023

JIA (J. Ilm. Agribisnis)

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Marketing is a spearhead of the sustainability of a business. In marketing, a strategy is needed to increase sales; in selling citronella essential oil, a strategy is needed to increase sales. The problem citronella farmers face is the limited marketing area of citronella essential oil. In addition to the unstable prices, almost all citronella farmers in various regions of Indonesia are aware of the limited marketing area of citronella essential oil. Similar problems also occur among citronella farmers in Ogan Ilir District. Farmers face challenges accessing a wider market, and prices tend to decline yearly, causing volatility. This study aimed to analyze the marketing strategy of citronella essential oil, identify marketing channels, and calculate the marketing margin and Farmer's Share of citronella essential oil business actors. This research was conducted for one year, namely in 2022. The method used a case study. The sampling method was purposive sampling, in which the samples taken were three self-help citronella distillation businesses used a purposive sampling method, and a sample of traders used snowball sampling. The study results on citronella essential oil business actors in Ogan Ilir District showed that the business actors carried out product, price, distribution, and promotion strategies. The marketing channel of farmers’ fragrant Essential Oil Lemongrass comprised three marketing channels, namely channel one consisting of a farmer-trader collecting- factory, channel two including farmer-trader retailer-consumer, and channel three composed of farmers-collecting traders-wholesalers-factories in Padang. Marketing channel 1 had a marketing margin of IDR 30,000/liter with a farmer's Share of 83.33%. Marketing channel 2 had a marketing margin of IDR 250,000/liter, with a farmer's Share of 37.5%, and marketing channel 3 had a marketing margin of IDR 50,000, - with a farmer's Share of 75%. Marketing channel 1 was the most efficient.

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“…The increase in consumer income and welfare also cause marketing roles and functions to become more complex, resulting in high marketing costs that must be incurred. The higher the marketing costs, the lower the product price level at the producer level (Suminartika & Djuanalia, 2017).…”

Section: Marketing Efficiencymentioning

confidence: 99%

Analysis of The Marketing Efficiency of Curcuma in The Medicine Plant Processing Industry

Miftah,

Aviah,

Mubarokah

et al. 2023

IJSR

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Farmers distribute curcuma through several marketing agencies to the sringanis plantation processing industry. It impacts farmers' income, so the research aims to determine the pattern of Curcuma marketing channels as a raw material for the medicinal plant processing industry, the value of efficiency indicators, and the level of efficiency of each marketing channel—methods of data collection using purposive sampling and snowball sampling. Respondents are farmers, middlemen, and managers of the sringanis plantation processing industry. The analytical approach uses quantitative analysis, namely analysis of marketing channels, marketing margins, farmer share, and marketing efficiency. The results showed that there were two patterns of Curcuma marketing channels, namely marketing Channel I, which included farmers and the sringanis plantation processing industry, and marketing Channel II which had farmers, intermediaries, wholesalers, and the sringanis processing industry. The marketing functions performed by all marketing agencies are exchange functions, physical functions, and facility functions. Farmer share obtained by marketing Channel I is more significant than Channel II, so marketing Channel I is more efficient than Channel II. The implication that farmers and the sringanis garden industry can apply is to enter into a cooperation contract where every profit and risk obtained has been adjusted by mutual agreement. Distance constraints for farmers who use marketing Channel II can be overcome by selling a portion of Curcuma produce to intermediaries with a proportion of 60%, and the remaining 30% is sold directly to the sringanis plantation processing industry.

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Efisiensi Pemasaran Beras Di Kabupaten Ciamis Dan Jawabarat

Cited by 8 publications

References 0 publications

Analysis of Marketing Efficiency F Salak Pondoh Commodities (Salacca Edulis Reinw) for Sale in Traditional Markets in Bogor City

Analysis of Marketing Efficiency F Salak Pondoh Commodities (Salacca Edulis Reinw) for Sale in Traditional Markets in Bogor City

Marketing Channels and Marketing Margins of Citronella Oil in Ogan Ilir District

Analysis of The Marketing Efficiency of Curcuma in The Medicine Plant Processing Industry

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