Ekonomi Kreatif di Masa Adaptasi Kebiasaan Baru: Kajian Kreativitas dan Inovasi Pada UMKM Subsektor Kuliner

Abstract

This study aims to reveal the creativity and innovation of SMEs in the culinary sub-sector in Makassar City, when viewed from the perspective of the creative economy in the new adaptation period. This study is a study with a quantitative descriptive approach with survey techniques. There are four aspects measured in this study, namely the adaptation of new habits, the creativity of the culinary sub-sector MSME actors, the innovation of the culinary sub-sector MSME actors, and the marketing strategy carried out by the culinary sub-sector MSME actors. The data collection instrument used a questionnaire. Sampling used a purposive sampling technique by setting specific criteria as a condition for determining the sample so that a sample of 30 SMEs in the culinary sub-sector was obtained. The findings of this study show that even though they have faced a big storm that has shaken their economy, the culinary sub-sector MSME actors still maintain their business existence in order to be able to survive during the COVID-19 pandemic. It is proven that the culinary sub-sector MSME actors have creativity and innovation by adapting to new habits through the use of technology in business management and marketing strategies, and complying with health protocols to local government regulations.

Efforts To Available Clean Water And Eradication Of Dengue Fever Mosquito Larvae As Well As Growing The Creative Economy Of Housewives Groups In Water Crisis Areas Through Digital Marketing Of Moringa-Based Larvasicide Products In Langir Village, Kangae SubDistrict, Sikka District

“…Dari perspektif usaha sektor rumah tangga, inovasi biasanya menunjukkan produk atau proses baru yang memenuhi kebutuhan pelanggan secara lebih kompetitif dan menguntungkan daripada yang sudah ada. Kreativitas dan inovasi mencakup implementasi yang efektif dari ide-ide baru dalam kaitannya dengan produk, layanan, atau proses organisasi; mekanisme pemasaran baru; atau praktik administrasi baru untuk perbaikan kerja dan peningkatan kinerja (Hasan, Fitri, Miranda, Fira, Muh.,2021).…”

Analisis Technology Acceptance Model (TAM) Berdasarkan Partisipasi UMKM Perempuan: Kajian Studi Kota Padang

“…UMKM perempuan bukan hanya menjadi motor penggerak ekonomi, tetapi juga merupakan agen perubahan sosial yang krusial (Hasan et al, 2021). Sehingga penting untuk memahami peran dan kontribusi mereka untuk dapat memberikan wawasan mendalam mengenai dampak ekonomi dan sosial yang mereka hasilkan.…”