2015
DOI: 10.5209/rev_reve.2016.v120.49700
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El sector cooperativo oleícola y el uso de las TIC: un estudio comparativo respecto a otras formas jurídicas

Abstract: RESUMENEl actual entorno globalizado y el aumento generalizado de la difusión y de la utilización de las Tecnologías de la Información y Comunicación (TIC) por parte de las empresas y de los consumidores, hace que el uso de estas tecnologías sea fundamental para que el sector cooperativo oleícola afronte la creciente competencia en el mercado. Centrado en dicho sector, en este trabajo analizamos el grado de utilización del comercio electrónico, tanto a través de los sitios Web como mediante los mercados electr… Show more

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Cited by 15 publications
(7 citation statements)
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“…The presence of personnel trained and qualified in technological management will allow an efficient use of the different technological tools made possible by the Internet (Peansupap and Walker, 2006). In spite of this, the organizations of the olive oil sector generally lack internal personnel trained and qualified ad hoc in the management of these technologies (Fernández-Uclés et al, 2016). An alternative to this problem is outsourcing, to external professionals dedicated to this function (He et al, 2017).…”
Section: Proposed Development Factors For the Tunisian Olive Sectormentioning
confidence: 99%
“…The presence of personnel trained and qualified in technological management will allow an efficient use of the different technological tools made possible by the Internet (Peansupap and Walker, 2006). In spite of this, the organizations of the olive oil sector generally lack internal personnel trained and qualified ad hoc in the management of these technologies (Fernández-Uclés et al, 2016). An alternative to this problem is outsourcing, to external professionals dedicated to this function (He et al, 2017).…”
Section: Proposed Development Factors For the Tunisian Olive Sectormentioning
confidence: 99%
“…The literature highlights the key role of innovations such as the Internet and its array of applications in business activity as ways of tackling these problems . Indeed, in response to the problems facing the organic food sector, online sales channels offer firms a new, low-cost way of communicating (Gunelius, 2011), enhancing trust and interaction with consumers (Lai, Tong, & Lai, 2011) and improving firms' competitive position (Wei, Zhang, & Sutanto, 2013;Fern andez, Bernal, Mozas, Medina, & Moral, 2015). These solutions are particularly relevant to products that have typically been ignored by traditional sales channels (Wei et al, 2013), which is the case of organic products.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…In general, olive oil cooperatives are characterised by a disassociation with the end market. This disassociation is a serious problem for the profitability of the sector, where the bulk of the business activity centres on storage and personal consumption (Fern andez et al, 2015). Despite technological development and the penetration of information and communication technologies (ICTs) amongst firms in the olive oil sector, agri-food cooperatives lag behind in their adoption of these technologies.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
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“…Según Izquierdo, Martínez y Jiménez (2010), multitud de empresas deciden ofrecer también sus productos o servicios a través de este canal, puesto que, además de eliminar las barreras geográficas, otorga sustanciosos beneficios. Entre esos beneficios la literatura consultada resalta los siguientes: reducción de los costes de transacción (Strader y Shaw, 1997), incremento de la eficiencia en la cadena de valor (Evans y Wurster, 1997), ayuda comercial (Houghton y Winklhofer, 2004;Mozas-Moral, Moral-Pajares, Medina-Viruel y Bernal-Jurado, 2016) y garantía de una propensión exportadora más activa (Alonso, 1994;Fernández, Bernal, Mozas, Medina, y Moral, 2015). En contraposición, para Ganotakis y Love (2010), el uso del comercio electrónico no influye en el impulso de entrada en los mercados de exportación, pero la extensión de su uso se asocia positivamente con el aumento de la intensidad de exportación.…”
Section: H4 El Tamaño De Las Empresas De Economía Social Andaluzas Iunclassified