Emerging issues in marketing

Taylor, Charles R.

doi:10.1002/(sici)1520-6793(200006)17:6<441::aid-mar1>3.0.co;2-z

Cited by 14 publications

(6 citation statements)

References 6 publications

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“…Although an established stream of research exists on the topic of green marketing, the consumer decision process of buying environmentally friendly products is not well understood (Taylor, 2000). Consumers do express strong concerns for the environment, but their attitudes are often not reflected in consumption practices and these attitudes have not yet been explicitly studied.…”

Section: Introductionmentioning

confidence: 99%

New or recycled products: how much are consumers willing to pay?

Essoussi

Linton

2010

Journal of Consumer Marketing

217

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Purpose -This paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the impact of product category on consumers' willingness to pay premium prices. Design/approach/methodology -Willingness to pay was studied for seven different product categories (n ¼ 49). Findings -Perceived functional risk is an important determinant of the price that consumers are willing to pay for products that have recycled or reused content. It was also found that consumers will switch from a recycled product to a new product within a smaller range of price for products with high functional risk.Research limitations/implications -The study is exploratory, while it serves its purpose by raising initial questions and finding that this is a complex area that is worth studying. Additional work is clearly required to consider the wide range of potentially relevant variables and a sampling plan that ensures an understanding of the generalisability of findings across the population within a region and across regions. Practical implications -A technique for understanding consumer willingness-to-pay (WTP) is provided and insights into differences are offered between products in terms of WTP for greener products. Practitioners can use this technique to determine the price range and indirectly the profitability of a version of their product based on recycled or reused content. Originality/value -An understanding of WTP for products with recycled or reused content is developed. This is important as legislation in many countries aims at diverting disposed product from waste dumps to consumers.

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Section: Introductionmentioning

confidence: 99%

New or recycled products: how much are consumers willing to pay?

Essoussi

Linton

2010

Journal of Consumer Marketing

217

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“…Many studies have been done on culture and its impact on consumer behavior (Schaninger, Bourgeois and Buss, 1985;Calantone, Morris and Johar, 1985;Dwight, 1976;Briley, Morris and Simonson, 2000;Taylor, 2000). They reflect a belief that consumption is, to a significant degree, a cultural phenomenon.…”

Section: Cross-cultural Differences In the Canadian Context: Impact Omentioning

confidence: 99%

A Cross-Cultural Comparison of Direct Mail Receptivity

Laroche

Pons

Turmel

2002

Journal of International Consumer Marketing

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Using a model, which includes cognitive, affective and behavioral dimensions, consumers' receptivity to direct mail is studied. Prior to the initial cognitive step of the model, a "pay attention" variable is introduced in order to emphasize the importance of categorization of the incoming direct mail. Then, a cross-cultural comparison is made between French and English Canadians in order to test the stability of the direct mail treatment. Finally, the influence of several individual traits is studied based on previous research comparing the two cultural groups. Well-established cultural traits emerge and influence specific components of the model. These influences bring some interesting insights on the ways direct mail offers are treated by the two cultural groups. Cross-cultural comparisons of direct mail treatment are studied through path analyses and structural equations modeling. Invariance comparison is tested for the traits influence. Most of the expected relationships are supported and results are discussed.

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“…However, not all incidents of consumer disempowerment are as short‐lived or easily rectified. For many consumers, powerlessness is a constant in everyday life (Taylor, 2000), often linked to prolonged stigmatization (Goffman, 1963). For example, homeless people who use fantasies of a better life as a coping mechanism (Hill, 1991), impoverished mothers who routinely circumvent the welfare system rather than endure encounters with insensitive public officials (Hill and Stephens, 1997), or low literate consumers who limit themselves to familiar products rather than explore other attractive consumption opportunities (Adkins and Ozanne, 2005).…”

mentioning

confidence: 99%

“…Situations of prolonged stigmatization are remarkably pervasive (Taylor, 2000), yet marketing theoreticians have little to say about them or how consumers respond (Adkins and Ozanne, 2005; Kozinets, 2001). In this paper, we address this situation by detailing findings derived from an extended multi‐method inquiry of an enclave of socially disadvantaged heavy metal enthusiasts living on the outskirts of Sydney, Australia.…”

mentioning

confidence: 99%

Self‐empowerment and consumption

Henry

Caldwell

2006

European Journal of Marketing

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PurposeTo delineate the range of consumer responses to life‐conditions where sustained powerlessness is experienced. To provide a framework to understand the ways in which these consumers try to reclaim degrees of self‐empowerment and wellbeing.Design/methodology/approachGoffman's conceptualization of stigma is employed to study a heavy metal music enclave consisting of lower socioeconomic consumers, who exhibit a range of stigmatizing attributes.FindingsA taxonomy of ten consumer remedies for their situation is developed. These include: resignation, confrontation, withdrawal, engagement, concealment, escapism, hedonic, spiritual, nostalgia, and creative. Each can potentially have negative or positive consequences. However, we found consumers often use a blend of these remedies as pathways to self‐empower.Practical implicationsUnderstanding the strengths and weaknesses of each of the remedies will potentially guide public policy makers in shaping programs better able to foster self‐empowerment among disadvantaged consumers.Originality/valueThe paper advances understanding of consumer response to sustained powerlessness as consequence of disadvantaged life conditions that are resistant to change.

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Emerging issues in marketing

Cited by 14 publications

References 6 publications

New or recycled products: how much are consumers willing to pay?

New or recycled products: how much are consumers willing to pay?

A Cross-Cultural Comparison of Direct Mail Receptivity

Self‐empowerment and consumption

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