2009
DOI: 10.1145/1498765.1498776
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Emerging marketsIT and the world's "bottom billion"

Abstract: How can information technology be best applied to address problems and provide opportunities for inhabitants of the world's poorest countries?

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Cited by 15 publications
(11 citation statements)
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“…In future, social cash managers and m-banking providers may consider using a bottom-up and participatory approach, involving users during the design and construction of technology. This would enable the design of more user-friendly digital interfaces to foster pro-poor growth at the Bottom of the Pyramid (Heeks, 2009(Heeks, , 2010. In addition, m-banking providers may deploy more flexible m-banking models that increase user's access to a variety of financial services.…”
Section: Conclusion and Contributions To Knowledgementioning
confidence: 99%
“…In future, social cash managers and m-banking providers may consider using a bottom-up and participatory approach, involving users during the design and construction of technology. This would enable the design of more user-friendly digital interfaces to foster pro-poor growth at the Bottom of the Pyramid (Heeks, 2009(Heeks, , 2010. In addition, m-banking providers may deploy more flexible m-banking models that increase user's access to a variety of financial services.…”
Section: Conclusion and Contributions To Knowledgementioning
confidence: 99%
“…"These are the citizens who inhabit the Fourth World that sits beneath the Third World; some dozens of countries that, in the words of economist Paul Collier are falling behind, and often falling apart" (Collier 2008). Heeks (2009) stated that users in the bottom of the pyramid are non-IT literate. However he says that the situation is changing.…”
Section: Scope Definitions and Classificationmentioning
confidence: 99%
“…For example, it is common practice in the rural areas in South Africa to have a communal mobile phone for the whole village thereby providing Internet connectivity in reach of the users in the bottom of the pyramid. "Internet connectivity is also growing fast: by 42 % per annum in the bottom of the pyramid, compared to 18 % in Europe" (Heeks 2009). …”
Section: Scope Definitions and Classificationmentioning
confidence: 99%
“…The "digital divide" has caused considerable differences in economic development. Much more recently, however, with the help of national governments, NGOs, Industries, and international assistance, many developing countries have made some progress in beginning to close this gap to some extent, particularly in the case of mobile devices, which do not require a wired infrastructure and are generally fairly user-friendly and easy to use (Heeks, 2009). …”
Section: Introductionmentioning
confidence: 99%
“…Research studies point out that the national culture and policies play a dominant role in the planning and implementing ICT in developing countries. There needs to be a match between ICTs and national culture, particularly in historically technologically underserved developing nations (Heeks, 2009). Our research study focuses on the analysis of this aspect in understanding ICT promotion and use in developing countries.…”
Section: Introductionmentioning
confidence: 99%