2002
DOI: 10.1108/09604520210429259
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Empirical evidence for the relationship between customer satisfaction and business performance

Abstract: This paper focuses on the analysis of empirical data on customer satisfaction and the relationship with hard organisational performance data. The organisation is a Flexcompany with its headquarters in The Netherlands, but also operating in other countries in Europe. The empirical data on customer satisfaction and business performances stem from 1998 and 1999. Based on the empirical data it can be concluded that it is possible to find evidence for the hypothesis that there is a positive relationship between cus… Show more

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Cited by 94 publications
(33 citation statements)
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References 16 publications
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“…The results indicated that addiction plays an important role in customer loyalty and satisfaction. Wiele et al [23] investigated the relationship of customer satisfaction and business performance data within an organization. The results showed empirical evidence that there is a positive relationship between customer satisfaction and business performance.…”
Section: Customer Satisfaction/loyaltymentioning
confidence: 99%
“…The results indicated that addiction plays an important role in customer loyalty and satisfaction. Wiele et al [23] investigated the relationship of customer satisfaction and business performance data within an organization. The results showed empirical evidence that there is a positive relationship between customer satisfaction and business performance.…”
Section: Customer Satisfaction/loyaltymentioning
confidence: 99%
“…The objective of this monitor is to show the organisation periodically at what level the service provision is. The Erasmus research team is also examining possible relationships in the Chain (van der Wiele et al 2002) and is analysing the available data in a more thorough way (Boselie et al 2001). One goal is to get an organisational dashboard on which the management can easily see the status of their division, region or branch.…”
Section: The Service Monitormentioning
confidence: 99%
“…These attitudes contribute to employee satisfaction at work (Mowday et al, 1982;Lincoln & Kalleberg, 1990;Iverson & Maguire, 2000;Mulki et al, 2006;Ahmadi et al, 2011) which in turn participates in consumer satisfaction (Zeithaml & Bitner, 2000). Obviously, consumer satisfaction is the main source of corporate performance (Van Der Wiele, 2002).…”
Section: Connections Between Ethics and Relationship Marketingmentioning
confidence: 99%
“…These behaviors promote employee satisfaction in the work which in turn participates in consumer satisfaction. Some theoretical and empirical studies have affirmed the positive impact of consumer satisfaction on corporate performance (Van Der Wiele, 2002).…”
Section: Proposition 7: Organizational Commitment Plays a Mediating Rmentioning
confidence: 99%