Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products

Said, Mahiah; Hassan, Faridah; Musa, Ramli

doi:10.1109/chuser.2011.6163860

Cited by 5 publications

(4 citation statements)

References 21 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…They were different from food that can be sensitive to the feelings of consumers, such as Halal food. The image of Muslim countries certainly affects consumers’ buying decisions (Said et al, 2011). Pertaining to the Chinese language lessons, the image of China had little influence because it was a product related to language and culture.…”

Section: Discussionmentioning

confidence: 99%

Product Innovation and National Image of Chinese Products in the Eyes of Thai People

Luo

Suacamram

2022

Sage Open

View full text Add to dashboard Cite

This paper developed products from Guangxi, China, for customers in Bangkok, Thailand, and investigates the influence of country image and product innovation on purchasing eight products: a tea shop, flower tea, traditional Chinese dress, Chinese language lessons, an instant hotpot, Chinese noodles, jujube, and Chinese jewelry. The study followed four steps: (1) researching the demand of product development from documents and interviews with Chinese entrepreneurs; (2) developing a product concept and presenting it to two business experts; (3) selecting five products with the highest expert ratings and conducting a survey to collect data about the products from Thai customers; and (4) analyzing the level of buying decisions and influence of product country image and product innovation on each of the five products. Content analysis, path analysis, and multigroup techniques were used for data analysis. Results revealed that products with a high level of product innovation and buying decisions that introduced technology provided better value and that product innovation influenced buying decisions in all product categories. Product country image, however, only influenced buying decisions for Chinese jewelry and Chinese language lessons. JEL Classification: M01, M03

show abstract

Section: Discussionmentioning

confidence: 99%

Product Innovation and National Image of Chinese Products in the Eyes of Thai People

Luo

Suacamram

2022

Sage Open

View full text Add to dashboard Cite

show abstract

“…Chen (2009) clarifies COO image as the study of the consumer"s behaviour when subjected to different COO cues which will then develops their perception and finally affecting their purchase decisions. These cues, consist of the overall image of country, the cognitive feeling of the product"s overall quality and the competence and reputation of the country in a certain product category Said, Hassan and Musa (2011). For example, Switzerland is known as the producer of high quality watches and has the overall country image of being reliable and competent.…”

Section: Country Of Origin (Coo) Imagementioning

confidence: 99%

Country of Origin, Brand Image and High Involvement Product Towards Customer Purchase Intention: Empirical Evidence of East Malaysian Consumer

Adenan

Kasuma

Rahman

2018

jmk

View full text Add to dashboard Cite

This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement products. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision making when purchases these products. Implication and future research also discussed.

show abstract

“…Muslim customers show more positive views and intents toward halal foods than nonhalal products. The international halal food sector constitutes approximately US$632 billion annually, or 16% of all food consumed globally (Said & Hassan, 2015 ). Restaurants and fast food manufacturers are the slowest to join halal marketplaces, although major food producers like Nestlé and Unilever have been selling halal items for years.…”

Section: Introductionmentioning

confidence: 99%

Advances and challenges in conventional and modern techniques for halal food authentication: A review

Usman,

Sana,

Afzaal

et al. 2023

Food Science & Nutrition

View full text Add to dashboard Cite

Food is one of the most necessary needs since human civilization. For Muslims, it is mandatory to consume halal food. From a halal authentication perspective, adulteration of food products is an emerging challenge worldwide. The demand for halal food consumption has resulted in an ever‐increasing need for halal product validity. In the market, there are several food products in which actual ingredients and their source are not mentioned on the label and cannot be observed by the naked eye. Commonly nonhalal items include pig derivatives like lard, pork, and gelatin derivatives, dead meats, alcohol, blood, and prohibited animals. Purposely, various conventional and modern methods offer precise approaches to ensure the halalness and wholesomeness of food products. Conventional methods are physiochemical (dielectric) and electrophoresis. At the same time, modern techniques include high‐pressure liquid chromatography (HPLC), gas chromatography (GC), electronic nose (E‐Nose), polymerase chain reaction (PCR), enzyme‐linked immunosorbent assay (ELISA), differential scanning calorimetry (DSC), nuclear magnetic resonance (NMR), near‐infrared (NIR) spectroscopy, and Fourier transform infrared (FTIR) spectroscopy. This review intends to give an extensive and updated overview of conventional and modern analytical methods for ensuring food halal authenticity.

show abstract

Empirical study on the influence of country-of-origin on consumers' perception towards their purchase intention of Malaysia's Halal food products

Cited by 5 publications

References 21 publications

Product Innovation and National Image of Chinese Products in the Eyes of Thai People

Product Innovation and National Image of Chinese Products in the Eyes of Thai People

Country of Origin, Brand Image and High Involvement Product Towards Customer Purchase Intention: Empirical Evidence of East Malaysian Consumer

Advances and challenges in conventional and modern techniques for halal food authentication: A review

Contact Info

Product

Resources

About